Selling Your Home: Selling your Home in a Down Market

Real Estate Agent with Better Homes and Gardens Rand Realty

Selling your Home in a Down Market ... Yes, You Can Sell Your Home in a Down Market. Ignore the doomsday reports and the negative voices! If you need to sell your home.. You Can!

If you need to sell your home you can sell it, even in a down market. Think positive and create the outcome you desire! The secret is the marketing plan. Since buyers aren't lined up like frenzied shoppers waiting to start a bidding war, you have to use some smart strategies. Think of your house as a product, and you are creating "Pride of Ownership" for the new owners.

No matter what the market is, there are always people looking to buy a home-and it only takes one buyer to sell your home! So, rather than succumb to a negative mindset about the down market, just outwit the competition. Stay positive; you can sell your home! Here are some tips on how to do that.

Make Your Home Stand Out in a Crowded Real Estate Market

When the market is crowded with homes, and buyers have more than enough to pick from, you must make your property stand out. Here are some tips.

  • Dress Your Home to Sell: You wouldn't wear jeans and a tee shirt to the President's Ball, and you shouldn't put your home up for sale looking like the way you live day-to-day. You want to stage your home, meaning you dress it up and present it looking it's absolute best. It's a fact that staged homes sell faster, and in a down market, that's all the more important.

    Hiring a professional home staging service can be worth the investment if you have the financial resources. If your resources are limited, there are good books that teach you how to do it yourself.

  • Create Excitement with Your Photographs: Even before potential buyers come to visit your home, they'll likely look at photographs on the Internet; but if they don't, you can be sure their buyer's agent will. Therefore, it's crucial that you take the time to find the right angle and right lighting for photographing your home to its best advantage. For example, you can make your home appear spacious or small simply by how far away the photographer is and what angle he shoots. Take shots at different angles to discover which one is most flattering. The same applies to interior pictures, you can't afford to post mediocre pictures.

  • Create the WOW: Creating curb appeal goes hand-in-hand with the first two. Buyers want a home they can feel proud of. Stand out in the street and look at your house as if you were looking at it for the first time. Does it make you say "WOW"? If not, get down to the nursery and home store and find the plants, outdoor lighting and outdoor amenities to make that happen. (Think big ceramic flower pot by the door, a luxury door knob, beautiful lighting, etc.) And, don't forget cleaning the driveway and side of the house. No oil spills and no outdoor clutter allowed. Ask yourself, would the new owners be proud to host a housewarming party the day they moved in?

  • Show Off Your Neighborhood: Most home sellers fail to take advantage of their surroundings. Display a list on your kitchen counter that tells potential buyers about neighborhood attractions such as a library, parks, walking trails, beaches, coffee shops, theaters, good schools, etc. The community in which you live can add value, but you need to point it out. Your buyer may be from another area and unaware of what you have to offer.

  • Most of all Price it Right: Any home will sell, in any market, if the home is price right. Pricing is probably the most crucial part of selling quickly in any market. An asking price that is beyond market range can adversely affect the marketing of a property.

    A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and characteristics of the property are the key elements in determining value, therefore the basis for valuation is similar properties in your area. The market analysis takes into account the amount received from recent sales of comparable properties and the quantity and quality of comparable properties currently on the market. The desired end result is to find a price that will attract a willing and able buyer in a reasonable time. Remember realistic pricing will achieve maximum price in a reasonable time, and your cost or profit desire is irrelevant; the market determines the price. A house that is priced right from the beginning achieves the highest proceeds.          

For assistance with any of your real estate needs, please contact me by email, phone or visit me at my office, whether it's to get started on helping you realize your goals and dreams, or just to ask a question - no pressure, no hassle, no obligation - just a friendly conversation. I would welcome the opportunity to make a difference for you.
Anthony Stokes Pereira

Phone: (845) 770-2188

Cell: (845) 538-07021
Fax: (845) 624-7134


If your house is currently listed with another broker this is not intended as a solicitation of that listing.This is intended to be informational only. Please be advised that real estate practices vary from state to state and market to market. The information contained herein does not constitute legal advice.

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