Recently my firm has cut back on the amount of print advertising we had done in the past. We are increasing our efforts in the viral marketing world. We have received some negative feedback from sellers who want to see their property featured in the latest real estate book. I recently attended a webinar, the speaker had an interesting example. He had recently given a seminar and started the seminar by asking "how many people spoke to or returned a cold call?"-no one raised their hand. the next question: "how many people called a number off a peice of junk mail"?--again no one "how many people called on an ad in a newspaper/magazine?"--a few people did raise their hand. His last question: "How many people did a search on Google/Yahoo today--the entire room raised their hands. I thought this was a great way to get the point across. Advertising is taking a different direction. It will however take some educating our consumers.
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