How to improve your real estate web site

Services for Real Estate Pros with perfekted

77% of home buyers start their search online.  Real estate websites with a professional image give prospects with they want. Capture more leads - connect prospects to you!

Here are some helpful tips to consider (and hopefully implement) when it comes to your website.

In order to design a real estate web site, you should first know what your web site will be focusing on. Are you going to represent a real estate brokerage firm? Are you going to be glossary of information? Will you be assisting the flippers? Are you representing property in your area?

When you are designing a website that is centered around some aspect of real estate, the most important thing to remember is that you are trying to appear to a specific market. You website should look as professional as possible, but still be personable enough to keep a visitor's attention. People want authoritative advice; not necessarily flashy web tricks and music. If you try to offer the best that you have to give, you will generate far more visitors.

What to include:

You should include a copy of your credentials and certificates on your website or offer access to them because it shows that you are licensed.

A picture of yourself is imperative to help you appear more trustworthy.

Offer tips and tricks for buying or selling real estate to show that you are on your desired visitor's side.

Prepare a special area that shows your most recent accomplishments and sources to verify it.

Photographs of specific property and surrounding land to help make potential buyers see what you have to offer.

Offer general advice and information about the current market in your area and rates.

If you can, offer real time market quotes or at least a link that will do it for them.

Including all of these things in your website will make it a lot easier to keep your current visitors and get some new ones too. You must also update your information as often as you need to in order to reflect the current market changes in your area.

What to keep out when you design a real estate web site: 

You do not need to include information about areas outside of your licensing area.

Your personal opinions about market trends, unless they are positive can stay out of your website because it encourages visitors to look elsewhere.

Keep all of your personal opinions off of your website because potential consumers may not like it.

 I hope all this helps. if you need any additional help or would like a quote for professional web design, please feel free to email me




Comments (3)

Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC
I took my picture off my website and the number and quality of leads went up immediately. I guess I don't look trustworthy.
May 08, 2007 01:25 AM
netta marshall
perfekted - San Marino, CA

Greg, here are some important things to remember about your real estate photo:

Engage the viewer - look at the camera in your photos, not off into space.

Body language is key! Agents who fold they're arms in front of them tend to look too 'stand off-ish'

SMILE! Show people that you're friendly and happy to help them in their real estate transaction, through your photo.

Need a photoshoot? Contact the experts at perfekted to help capture a winning real estate photo. Hope this helps Greg!

May 09, 2007 02:51 PM
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC


Actually, all the research now points to the fact that consumers who go to a website are interested in what is in it for them. Who we are is on the bottom of the list. In fact, my "about is" page is the least looked at page on my website. They are looking for real estate information not information about us. If they get the information they are looking for then they develop the trust needed.

Plus, pictures give people a chance to make a first impression. No matter what anybody looks like there are going to be people who do not like that look. I have a beard. Some people object to facial hair and I don't want to lose them before I have a chance to prove myself. You won't find Bill Gates' photo on any MS websites.

I have 5 properties closed or under contract from my website so far this year and I get between 5 and 15 new leads every day. Not too shabby.

May 10, 2007 12:42 AM