So while I am planning out my strategies for making Assembly Title LLC stand out in the "Brotherhood" of the Title Industry, I am faced with the same questions that I always train my Sales-People on. What makes you different? What are you possibly going to say that is going to make you different than the next Sales-Person?
Is it your charm, your good looks, your "Connections", your leads, your systems???? Or is it supposed to be about something else?
Since 1987, I have been professionally involved in the Banking/Insurance/Finance/Technology/Sales fields. This calculates up to a whopping 8030 days (approximately.) Now as I calculated that up, I started thinking, in 8030 days, what is it that I say that makes me different when someone says, "What do you do for a living?" or "Title Insurance eh? WOW, you guys must be getting killed. How are your doing with that?" The answer has always been clear to me, no matter what my job or position. The answer is:
I am different, because my answer changes depending on who I am speaking to."
How many times do you answer the same question, the same way to different people? What makes you think that there is a "One Answer Fits All" answer? Stop and take the time to do what every successful person does. This would be called LISTENING.
The person asking the question has the power in the conversation. (If you disagree, please stop reading, because you will not understand the rest of this post.) It is the answers that direct the conversation. It is the answers that give the Questioner the ability to find out if there is even an audience. Let me give you an example:
Sales Person "A"
My company, Assembly Title LLC in Hainesport New Jersey, provides title insurance services to anyone in need for all 50 states. BIG WHOOP. So can so many other companies. But wait, I can give your client the BEST customer experience, and close anywhere ~ anytime. And give free coffee and donuts and gift baskets and pens.....(hopefully you get where I am going.)
Sales Person "B"
Now what if I told you that in my hands, I hold a Basket of Goods and Services that can accomplish anything that you need to help your business? What if all I needed to hear was what it is you need for your business? Once I LISTEN to what you need, I can help. What if I GUARANTEED that I could help, just tell me what you need and lets talk.
Which Sales Person would you honestly want to spend time with? A person who drones on about how great they are, or with a person who listens to your concerns and needs. Naturally you are saying, Sales-Person "B", because they LISTENED. The kicker here is that if Sales-Person "B" can not personally come through and deliver insightful, meaningful, and direct information, then there really is no way for a Sales-Person to have that kind of a conversation, or become Sales-Person "B". So how many times does Sales-Person "A" call you and ask you for business, or WORSE, how much business are you giving to Sales-Person "A", because you do not have an alternative?
The GREAT news is that Sales-Person "B" is me, Larry Bailey. The experience in the industries that I have, has given me the best ability to know what questions to ask you, and HAVE the answers to help. Whether you need help with finding better lead sources (Internet and Traditional), better lead management solutions (Technical and Non-Technical), better Originators and Mortgage Companies (I deal with many and know who is closing deals and who is not), or just need to have someone to bounce ideas off of, to make sure that your ideas make sense.
I can help you with your business, whether you are a "one-person" branch, or you have a group of 20 and are finding it impossible to manage things because you don't have someone like me in your staff. It all starts with a conversation. I know that you need someone to help with something, let me know what it is.
You can find out more about me by calling me or viewing any of the sites that I post to. My "resume" of experience and testimonials is on Linkedin. If you don't know what that is or where to find it, here is the link http://www.linkedin.com/in/larrybailey
I look forward to us speaking and more importantly to me LISTENING to what you need help with.
Very Truly,
Larry Bailey
Assembly Title, LLC
1441 Route 38 West, Hainesport, NJ 08036
609-760-7222 Mobile
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