Birthdays are a great time to contact customers, friends and referral partners. In fact, a recent survey conducted by Hallmark showed that:
- 69% of respondants had received a birthday greeting card from a company
- Of those, 47% said the card made them more likely to do business with that company
- 75% said a birthday card with a discount during their birthday month would make them more likely to do business with the company.
Customers really do notice and appreciate when a company sends them good wishes around their birthday. Everyone likes to be remembered and a heartfelt card can really make a difference in someone's life.
If the size of your client list is too large to effectively manage a birthday card campaign, consider a system like Send Out Cards, which can automate the process for you. With their online card catalog, contact management and reminder system, you will never forget a birthday again. Even add a gift or gift card with the click of a button. You can send a REAL, personalized birthday card in the time it takes to send an email - right from the comfort of your computer. Your customers will LOVE YOU even more than they already do!