Using Scribd for an SEO and Online Marketing Boost

Education & Training with Consistent Clients

A great tool for real estate agents to have in their online marketing toolbox is Scribd. Scribd is an online document hosting site - sounds boring, doesn’t it? But really, it’s an excellent tool to take advantage of to increase inbound links to your own site (which is great for SEO), as well as getting your information out there to be found in the search engines.

From Scribd’s Website: “With Scribd’s iPaper document reader, anyone can easily upload and immediately share their original works on or any other website. iPaper transforms PDF, Word, PowerPoint and many other file formats into an elegant web display. Your work can be shared with Scribd’s community of passionate readers, and because every word of your document is indexed for search engine optimization, your screenplay, novel or even sheet music and recipes also can be discovered by the world.”

Essentially, almost anything on your hard drive can be shared if you like. So if there’s something of value to potential clients, share it! You’ll benefit from the incoming links and the search engine traffic and best of all, these readers will appreciate the great information you’re providing them.

Scribd hosts the document for you, saving you space on your hosting, but also lets you embed the document on your blog or website, so you don’t have to send your own visitors off-site to view the information.

real estate seo and online marketing boost from scribd

Ways to use Scribd for Real Estate:

Add copies of flyers: You’ve gone to the trouble of creating flyers for homes you’re listing, why not get more use out of them? Take the digital version (Word, PDF, etc.), tag the document with the homes’ keywords, and have another potential source of internet traffic for the home, all in just a few minutes.

Share a Powerpoint Presentation: Have you done presentations in your community on a real estate topic? Did you use a Powerpoint Presentation? This is a great place to share that with everyone, not just the people that were able to attend. Whether it was on the value of owning versus renting for new Home Buyers, a presentation to sellers on how you will market their home, or something related to local government/your neighborhood, anything that showcases your expertise can be posted and shared with the world.

Host real estate disclosure documents: You have the option to make your Scribd documents private, so they can be uploaded, then embedded onto your website in the appropriate spot without being found in the search engines or by anyone that doesn’t need to see them.

Publish your ebook: Have you written up an ebook, either as an incentive for email sign ups, or just to share with your clients? Think about adding it to Scribd as well. While it may seem contradictory to give away your white paper for free without sign up, it could be worth it from an SEO standpoint. Letting potential clients who may never have found you otherwise read your valuable information could lead to a new client or two (or more!).

Market Data publishing: Do you put together monthly Market Data for your blog or clients? Instead of hosting the document on your own blog, host it on Scribd to take advantage of the SEO benefits, then embed it onto your site. Anyone looking for market data for your area will then be lead back to your site.

A Series of your blog posts or articles: If you’ve been submitting articles for search engine marketing, take these articles and post to Scribd. In this way, it can also function as an article site. Or, put together a series of blog posts into a longer article, and publish that. Repurposing content you’ve already written is a time saver and makes sites like Scribd more valuable for the benefit versus time spent using the site.

Use as a research tool: Are you looking for ideas for content, or need to find out more about a subject? Browse Scribd as a user. There are more than 50 million people a month finding or sharing documents on Scribd, so whatever you are looking for is probably there.

These are just a few ideas to get you started. There are lots of other possibilities - as Scribd says, “Liberate your hard drive!”. There are a few best practices for setting up your Scribd profile for maximum results, so take a look at this video on setting up your Scribd profile before you get started.

There are a few best practices for setting up your Scribd profile for maximum results, so here is a good video on setting up your Scribd profile.

And feel free to check out my page as well: Rich Rogala - Real Estate Marketing Coach


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Heather the Realtor Orlando, Lake Mary
LemonTree Realty - Orlando, FL
First Time Home Buyers, Bank Owned Homes

Interesting sounds very similar to google documents that I used but I use google documents for another purpose of sharing with my assistant and clients but interesting take on it.

Feb 15, 2009 04:43 AM #1
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This looks amazing.  I am going on over to check it out.  Thanks for the ip.

Feb 15, 2009 04:53 AM #2
Rich Rogala
Consistent Clients - Chicago, IL
Real Estate Marketing Coach

Heather - I think it works similarly to Google Docs in that your documents are hosted online, but this is geared much more towards publishing, where I think Google Docs are geared more for sharing, and so may not look quite as nice.

Joan - you're welcome! Hope you find it helpful.

Feb 23, 2009 10:08 PM #3


Here's an article I wrote, which might further assist & was recently published in trade magazines:

Expanding the Realtor Reach - Five (Free) Building Blocks to Fast Forward Future Sales

Realtors don't need to be reminded how competitive it is to gain new clients, nor do they need to be reminded how the recent economic turmoil affects local transaction activity. Instead, well-healed Realtors are better served focusing on the future and how they can progressively promote their skill sets to attract and retain new clients. Below are five free building blocks to expand the Realtor's reach and gain new clients:

Website - Okay, this may be a bit obvious, but let this be your core - your foundation for the building blocks that follow. Make sure it presents well, personifies your abilities, showcases your listings, and conveys confidence. 
Blog - Consider the website your formal business card and your blog is the less formal conversation you have as you exchange business cards. Make sure you have something good to say. Chronicle a unique experience. Feature timely information about the local market that only you know best. Feel free to provide tasteful links to your listings, but don't dilute your blog with that (admittedly important) content. Instead, let that content reside on your website. If your reader likes what you share in your blog, then they will find you and your listings on your website. 
Facebook - A nifty profile with lots of friends just isn't enough. Instead, create a fan page and encourage all your friends and past clients to "fan" you. Using this platform, broadcast recent listings (with links, of course), sales, recent blog posts, open houses, and all other meaningful activity. 
Twitter - Twitter is now the medium where news breaks first. Think of it as your personal news room. Create an account, follow only those who interest you most (not the whole planet), and encourage your clients and prospective clients to follow you. After all, this is the platform you will use to broadcast the latest listings - in most cases before they surface anywhere else. This is your chance to get a leg-up on the competition. Do not underestimate the power of this free resource! - The Internet is an abyss of information and you've worked hard to build your brand. Tie it all together with Village Voyage. Similar to Wikipedia, Village Voyage is a wiki and anyone can participate. Think of it as your on-line cocktail party with many different conversations all centered around your community, your target audience, your clients. Create a Village Voyage page to further expand your online presence, while at the same time, taking advantage of the opportunity to add valuable back-links to your website, blog, and other online pages. Beyond that, be bold. Use Village Voyage to meet new clients, build credibility, and differentiate yourself by demonstrating your local market knowledge and expertise. (See the State index to locate the market(s) that interest you most: )

May 06, 2009 06:11 AM #4
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

Rich, I'm a relative newbie and I just found this post. Thanks for the practical applications of scribd, I'm considering utilize several of your ideas.

I'm from Chicago too, so I have to ask: Cubs fan or Sox fan?

Nov 01, 2009 03:36 AM #5
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