I've seen many blogs about lead generation and different thoughts on what that represents. At KW we use a prospecting for business technique called "Power Hour". The principal is simple, if every agent spent at least one hour per day prospecting for business (lead generation has a negative connotation for many) either face-to-face or on the phone, then the likelyhood of business increasing would rise. It's all about getting the appointment first, consulting and converting comes after that. So during these challenging times the question becomes, what does your Power Hour look like daily?
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Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time
Paul, I believe I have more like a power 3 hours. I'm not big on phone calls but do spend the first few hours of everyday mailing out to expired listings(been doing that for 14 years) and responding to my internet leads (I get about 20 a day). These are the activities that get me business so I do them first. The rest of the day I just sit out by the poo land work on my tan!! Only in my dreams.
Feb 15, 2009 09:34 AM
Edina Realty - Crosslake, MN
Paul, I agree with you in that you need to get the appointment first! Without the appointment, there is nothing. Nice post.
Feb 15, 2009 09:40 AM
Park and Protect- Alberta Real Estate License Parking - Calgary, AB
Alberta Real Estate License Parking
In these slow econominc times it is a great opportunity for agents to learn and impliment systems that will enable them to automate their business and structure their business plan.
Feb 15, 2009 09:42 AM
RE/MAX Advantage - Colorado Springs, CO
Colorado Springs Rea lEstate 719-459-5468
My power hour consists of prospecting with lots of phone calls to all leads to generate new business! If I do this religiously, it is very helpful!
Feb 15, 2009 09:55 AM
John Roberts Realty - Eustis, FL
Call the "CHAMPION" for all your real estate needs
You are right we need to spend as much time as we can prospecting to get the business.
Feb 15, 2009 10:05 AM
ERA Herman Group Real Estate - Colorado Springs, CO
Colorado Springs Real Estate Blog 719-287-1049
Paul: Great Post! I have a couple of new agents that I mentor; and I tell them that 80% of real estate has to be about generating leads.
Feb 15, 2009 11:31 PM
PalmerHouse Properties & Associates, LLC - Atlanta, GA
Your Greater Atlanta Marketing Guru!!
Great Post, Paul. I agree, Power Hour is an absolute MUST for our businesses in a time when the market has such a negative connotation. In addition, it helps us to establish habits that will benefit our businesses in ANY market. My Power Hour varies between 1-4 hours per day. I dont make phone calls because I'm more of a face-to-face type person, so I door knock religiously!!! It has made a tremendous impact on my business!!
Feb 16, 2009 03:17 AM
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