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Marketing to Pre-Foreclosures and Short Sales in Palm Coast, Flager Beach, Bunnell, Flagler County.

Real Estate Agent

My local association of Realtors® hosted a, "Foreclosure & Short Sale Symposium For Real Estate Professionals," by Compass Real Estate Seminars.

Among the usual information regarding the foreclosure and short sale process, was informative strategies when asked "What do you do?" My understanding of the information provided was that it is good practice to answer that question with a targeted question and/or factual quote that will get people's attention rather than just telling them that you are a Realtor® or other obvious answer.

For example, you could answer: "Did you know that one out of every six homes is facing or involved in pre foreclosure? Then pointing out how that dilemma is in fact affecting the rest of the home values, community, etc., will inadvertently drive your statement close to home. Then you can share your knowledge of that market, showing how you possess the skills in facilitating short sales, pre-foreclosure, foreclosure transactions. Ending the conversation with your name and company name is a way to avoid people turning the conversation off which usually happens when your immediate answer to their question is the obvious answer, "I am a real estate sales agent." 

What a great idea; saving the best for last, providing  great current real estate information that would peak the interest of any homeowner, thereby capturing their attention and letting them know your expertise in resolving the same. If they tell you they don't own, you could then focus on the great buying opportunities there are in this market as well as give them your contact information for a friend or relative. 

A great visual that was taught at this seminar was the relevance of the ratio. For instance if the ratio of homes facing foreclosure was actually one out of every six, then picture, one out of every six people you meet each day, could potentially use your service as explained above.

This above tactic was coined an elevator speech/infomercial/introduction and was supposed to only take 30 seconds. Short and sweet,,,,how sweet it is.

Comments (4)

Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Hi Sonia,

I guess it would be not only in Palm Coast and Bunnell, but pretty much everywhere, where the market is largely upside down.

Palm Coast just may have even more of that than surrounding areas.

Feb 15, 2009 03:58 PM
Sonia Doyle
Palm Coast, FL


Of course you are right. I speak to people all over and their real estate market is somewhat the same or going in the same direction to varying degrees. Our economy is not isolating its effects on any one County but instead has a rippling effect throughout. I mentioned Flagler County specifically, not because we are the only ones experiencing a so called, "upside down market," but because the seminar was in Flagler County by our Realtor Board. I am currently attempting to update on the actual ranking statistics of foreclosures in the state of Florida. In any case, to me, itseems like there are plenty of buying opportunities for all to be had.

Feb 15, 2009 04:32 PM
Lynda Bennett
Realty World - Heritage Realty - Maggie Valley, NC

Dear Sonia,

I am sitting here in Palm Coast right now. In my second home, and wondering what is really going on down here. Wow, if that is true it is very interesting!. I am from North Carolina and would like to add you to my associates list!

Thanks for the market info.

Feb 15, 2009 05:34 PM
Sonia Doyle
Palm Coast, FL


I too am constantly wondering what is going on in some areas of  Florida regarding the real estate pricing, short sale/pre-foeclosure listings, etc. I utilize both my local and non-local MLS in order to keep informed on sales, listings, etc. Whenever a seminar is offered about something I am interested in I attend in order to keep better informed and learn valuable information from other professionals in the field. This adds to my knowledge of the current real estate market trends and what impact it has on the field of real estate today. I personally love Palm Coast, and wouldn't want to reside anywhere else at this time. I appreciate the new building in our lovely city, and how wonderful everything looks. Thanks.

Feb 16, 2009 12:51 AM