Simple, Cheap, Easy Marketing Idea #1

Services for Real Estate Pros with The Murray Group Insurance Services Inc

I am always looking for ways to stay top of mind with my current clients.  A member of my BNI chapter, Crossroads Connections in Delmar, NY, mentioned something he does with every client.  This gentleman buys business card magnets from Office Max or Staples, attaches his business card and places a magnet on the refrigerator of everyone of his clients.

Buying the magnets and "assembling" them yourself is much cheaper than buying Business Card magnets pre-made.  The assembly process is extremely easy and the idea is effective genius. 

Many of you associated with a large real estate company may already have this tool at your disposal and for those of you that use Business Card magnets, good for you.  For those of you who have never heard of this idea or have thought they are too expensive or just never bothered to use them, you are missing an opportunity.

Every time your client goes to the frig they see your name.  When your client's co-worker is complaining about their insurance/Realtor your name is top of mind.  I have seen these magnets get passed from house to house in a neighborhood.

I paid like $8 for 50 magnets and I send them with a thank you note to every client I have.  If you are interested in ROI, I would recommend this investment.

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Comments (4)

Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Great idea....I use the magnet idea also...I go to local businesses and ask for special deals for my clients and attach the coupons onto the magnet...tear off. The businesses pay for my costs (cheap advertising) and I get a magnet that makes sense on the frig of the neighborhood.

Feb 16, 2009 02:11 AM
Dawn Orbeck Send Out Cards Ind. Distributor
Send Out Cards Midland, MI - Midland, MI

I like to use magnets, too.  I have the tagline "Be a Referral Magnet" to promote my SendOutCards business.  It's a great item to hand out at networking events or trade shows.

Feb 16, 2009 02:14 AM
Zilkia Olmeda-Martins
RE/MAX North - San Antonio - San Antonio, TX
GRI, Realtor, San Antonio Texas Luxury Homes

I haven't used magnets.  Thanks for the tip.  It's an inexpensive method of self-promotion.

Feb 16, 2009 02:28 AM
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Good idea!    And, as usual, it's very simple...sometimes that is the most effective strategy of all!

Feb 16, 2009 02:51 AM