I am always looking for ways to stay top of mind with my current clients. A member of my BNI chapter, Crossroads Connections in Delmar, NY, mentioned something he does with every client. This gentleman buys business card magnets from Office Max or Staples, attaches his business card and places a magnet on the refrigerator of everyone of his clients.
Buying the magnets and "assembling" them yourself is much cheaper than buying Business Card magnets pre-made. The assembly process is extremely easy and the idea is effective genius.
Many of you associated with a large real estate company may already have this tool at your disposal and for those of you that use Business Card magnets, good for you. For those of you who have never heard of this idea or have thought they are too expensive or just never bothered to use them, you are missing an opportunity.
Every time your client goes to the frig they see your name. When your client's co-worker is complaining about their insurance/Realtor your name is top of mind. I have seen these magnets get passed from house to house in a neighborhood.
I paid like $8 for 50 magnets and I send them with a thank you note to every client I have. If you are interested in ROI, I would recommend this investment.
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