Let's get Cooking

Getting agents out to visit your listings in the Birmingham/Bloomfield Hills MI market can get tough.  

Currently, the listing inventory is very high.  As marketing times are getting longer, some agents are getting creative with the marketing. 

Today, Darlene Jackson and I hosted a joint broker open. We have listings on the same cul-de-sac, both priced around $2.5 million.  Again, a difficult price range to move homes in.  So we got creative.  We enlisted a chef for each home to come and have interactive cooking demonstrations.  The homes are both wonderful but very different.  Both have amazing kitchens. 

I would say that the event was VERY well received.  The broker open was from 4-7pm and we had a steady turn out.  We had cocktail cuisine at both homes.  The chefs were cooking the Hors D’oeuvres and answering questions for the Realtors.  I had many agents comment on how excited they were for this broker open.  Everyone thought that this was such a “neat” twist on a “typical” event.  The Realtors were so enthused about the cooking presentation that their excitement about my listing escalated.  This was great because I had a prospect come to see the house during my broker open.  All the agents were gushing about the house.  I just hope that some of that excitement rubbed off on the potential buyers.

What types of things are you doing to get people to see your listings?