The Key to Profitability: 5 Steps to Grow Your Community

By
Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

1.  Choose a Hub- Your marketing efforts should be directing past Clean up your Hubclients, new prospects and current customers to a Hub.  Normally this will be your website and that is why I advise real estate professionals to have a blog integrated into their website.  A hub is your main marketplace where people can get additional information, purchase products or services, and keep in touch with you.

 
Do some housekeeping and make sure your hub is warm and inviting.
 
 
 
2.  Invite your current SOI to your Hub- This is often overlooked.  If you are keeping in touch with your SOI through a newsletter mailing, pop-bys or phone calls this is a great time to mention the information they can find on your blog.  Remind them frequently and repeatedly that your blog is a great resource for their questions and current local real estate market information.

Consistency is key.

 
 
 
3.  Create a Reason for your Farm Area to Get to Know You- If you have decided that you are ready to focus on a niche market (good for you) than this is an easy step.  Let your farm area know through relevant offline venues (local newspapers, mailings, belly to belly events) that your blog will keep them updated on current events.  Invite them to read your blog. 

Provide plenty o' links and reasons for your blog visitors to go to your website.  Don't be afraid to use call to action buttons and white paper sign up promotions.  You shouldn't be a dirty little secret. 

 
It's your job to provide the invitation.  Let your guests decide whether they want to accept or decline.
 
 
 
keep your focus4.  Keep your Focus.  If you have more than one target audience or you are selling more than one service your marketing efforts can become cloudy.  Stay steady and keep focused.  You may need two hubs for your dual effort. 
 
Example:  I have a new blog tune up program that I launched with two different markets.  One market is real estate professionals.  I have created a hub for this market.  My other market is Wisconsin Businesses and I have created a separate hub for that market



I advertise these hubs in several mediums- sometimes they are different and sometimes they are the same. I have two different blogs that support these hubs, my real estate marketing blog and my newly launched Wisconsin Blog
 
So I have two similar marketing programs that I sell.  I have two different audiences.  I have two different blogs and I have two different advertising campaigns which are sometimes on the same platforms.
 
Focused efforts draw results.
 
 
5.  Personal Branding.  Back to that hang up that I have about personal branding.  If you want to make your efforts stick than people need to be able to know, like, and trust you.  It's pretty simple and it is the essence of personal branding. 

Even the most controversial folks have a keen sense of personal branding and they draw like people to them.  Keep your eyes on content, creativity, and transparency.  Don't try to emulate others you should strive to be an originator and be your only competition if you want to stand out and shine.  You will then attract the types of clients who are ready, willing, and able to work with you because of the things that you say and the things that you can do.
 
Personal branding works like a set of magnets.
 
 
It all starts with creating a marketing plan.  When you incorporate social media marketing and blogging into your marketing plan the big picture takes on the form of a spider.  Do you remember Charlotte's Web? When YOU are actively building your community members will come.  You can use Facebook and create groups, You can use Twitter and microblog local news and have real conversations in real time, You can use Linked In and show your knowledge by answering questions.  Once you have built your community you can than invite them to become YOUR community on a network that YOU create which is the ultimate quarterback play.

Breed a Charlotte who Crawls the web
 
 
Then comes the fun.
 

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Real Estate Brokers: Building a solid community is the game changer for a Sphere of Influence Business Model. Do you want to learn more about building a community through solid and creative internet and offline marketing efforts? Call #262-203-5231 or email rebecca@realestateskillz.com and ask about the Real Skillz Community Equals Profitablility Seminar.


 

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Rainmaker
1,351,744
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Terrific post, and full of very good advice.    Thank you for taking the time to share this with all of us.  

Feb 17, 2009 04:50 AM #1
Rainer
35,707
Ron Bridges
ERA Wilder Realty, Inc. - Sumter, SC

Good stuff and some advice that I can use.

Feb 17, 2009 04:51 AM #2
Rainer
3,257
Donna Durscher
Agent Owned Realty - Summerville, SC

Thanks for reminding me to set (and stick) to a marketing plan.

Feb 17, 2009 05:00 AM #3
Rainmaker
662,352
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

It all sounds good to me.  Thanks for your post today with all the tips!

 

Portsmouth NH Real Estate

Feb 17, 2009 05:07 AM #4
Ambassador
1,893,084
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Rebecca, I VERY MUCH like your idea of creating a HUB. It pulls everyone to one spot.

Feb 17, 2009 05:26 AM #5
Rainmaker
317,573
Liz Loadholt
Liz Loadholt- AgentOwned Realty- Covering SC - Mount Pleasant, SC
Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC

Rebecca, Again you are so full of "good stuff" --- thanks so much for sharing.  This creating a HUB can be my next goal.

Mama Liz's Signature

Feb 17, 2009 05:39 AM #6
Rainmaker
722,278
Teri Eckholm
Boardman Realty - White Bear Lake, MN
REALTOR Serving Mpls/St Paul North & East Metro

Rebecca--As always, you are spot on with great marketing ideas for building a real estate business!

Feb 17, 2009 05:53 AM #7
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Li, Ron, and Patricia- This was a fun post to write.  Thanks for reading.

Donna-Like glue:-)

Gary- A hub is wonderful.  It's like bees that bring back the nectar to the honeycomb.

Liz- I just know you will create a wonderful hub.

Teri- You know this is my passion:-)  Thank you.

Feb 17, 2009 09:48 AM #8
Rainmaker
180,116
Heather Fitzgerald
REALTY WORLD-Harbert Company, Inc. - Greenwood, IN
REALTOR Greenwood Indiana Real Estate

Thanks for the post, good reminder and advice to keep us on track.

Feb 17, 2009 12:25 PM #9
Ambassador
727,691
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Hi Rebecca !

Keeping the focus is so important. I think almost everyone truly has good intentions and many have good ideas, but so many are sidetracked and lose focus that they live in the rut that limits their success.

Nice post :o)

Cheers !

Sheldon

Feb 17, 2009 02:27 PM #10
Rainmaker
828,272
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Rebecca, these are 5 great steps to grow your community, and I think community is very important in building your business.  Thanks for the advice.

Feb 17, 2009 04:44 PM #11
Rainer
33,782
Greg Cavaiani
Response Realtors - Eagle, WI

Consistency is key. Thanks.

Feb 17, 2009 11:23 PM #12
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Sheldon,Troy and Greg- Yup community building is essential stuff:-)

Feb 18, 2009 12:02 AM #13
Rainmaker
124,961
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Hi Rebecca - fantastic stuff!  I often read your posts and think to myself - YES!  You somehow always seem to capture my thinking on the topic of marketing and that only solidifies why I think you're so awesome and I love associating with you.  I could not agree more with the whole "hub" concept and growing your community - the ways are endless as are the possibilities.  ~Anne Marie

Feb 18, 2009 02:14 AM #14
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Hi Anne Marie,

Thank you I know we are birds of a feather that flock together:-)

Feb 18, 2009 04:10 AM #15
Rainmaker
3,331,660
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

You always grow my "Gonna" list Rebecca....as soon as life settle down to less than 18 hours a day...I AM gonna do so much of what you have shared....thanks !

Feb 22, 2009 11:58 PM #16
Rainmaker
150,060
Janie Coffey
First Coast Sotheby’s International Realty - Ponte Vedra, FL
Uniting Extraordinary Homes w/ Extraordinary Lives

Rebecca, I loved this and in our "back to basics" plan of 2009, we are doing most of these things, but seeing it all mapped out brought clarity to what we need to do and what we are doing.... THanks for sharing with us!

Mar 06, 2009 10:45 PM #17
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Sally- No problem.

Janie- Excellent.  I am glad to hear that and that's awesome you have a Back to Basics Plan.  That's where it needs to be now:-)

Mar 07, 2009 01:46 AM #18
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Rainmaker
176,539

Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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