Are you focused on these simple marketing strategies every day?

By
Services for Real Estate Pros with Malfi Marketing Solutions ~ for real estate professionals

Real estate marketing starts with great services and often small ideas that can be made into big ideas.  Review the list below and ask yourself do I have a "marketing" part to my day?  Am I doing all I can to assist my clients and grow my business?  (I hope your answer will be yes!)  I hope you will find this list helpful and thought provoking as I feel they are great strategies that I have personally used myself in all my years of sales that can create great opportunities and growth for your business.

reach out

General Marketing

  • Never let a day pass without engaging in at least one marketing activity.
  • Reach out to two new prospects each day.
  • Reach out to former clients in various ways (phone, email, handwritten notes) as a simple way to remind them of your services, things that are new in the industry and with your services and as a simple way to remind them that you are still there for them even after their transaction.
  • Review the specific marketing goals you set for the year that hopefully you broke down to monthly/weekly goals.  Assess how you're doing so far (have you been meeting those goals, do you need help in achieving them?  Do they need to be adjusted?)
  • Carry business cards with you (all day, every day).  When was the last time you gave one out?  That's right, get them out of the box or change them if you don't like them and give them out.  While you're at it - why not give them two cards to pass along to someone.
  • Give your marketing literature to local community business associates as it expands your marketability for free.

target market

Focus on your "target" market

 

  • • Are you alert to trends that may impact your target market and/or services?  Make sure you're reading everything about your profession, industry, target market groups, etc.   Be sure to subscribe to internet newsgroups and blogs that serve your target market.

  • Ask clients why they hired you and solicit suggestions for improvement - testimonials (and use them.)

  • Identify niches, new markets and areas to focus and implement new marketing strategies to reach them.

resource

Be a resource and provide information:

  • Establish a marketing and public relations team with your associates and local business owners that meet quarterly (meet for breakfast, lunch or coffee) to share ideas about community issues.  Who knows perhaps there's a referral opportunity just waiting for you.
  • Attend a marketing seminar, read a marketing book and implement new strategies learned.
  • Join an association or organization related to your profession.
  • Create a consultant file for website designers, writers and other marketing consultants and work with them to create and manage your marketing strategies.
  • Journey to other "creative" blogs to observe and learn from the marketing strategies they are using and see if it creates some ideas for you.

communicate

How to communicate your marketing:

  • • Publish a newsletter for customers and prospects.

  • • Develop a brochure of services.  If you work within several niches - create one for each that specifically speaks to those clients.

  • Marketing Pieces:  Print a slogan and/or one-sentence description of your business and a signature area that includes your contact details, web url and key information about your services and put it on your emails, letterhead, fax cover sheets and on everything you send to your clients and prospects.  Key word "EVERYWHERE"

  • Be easy to find - develop your own Web site or blog site.    
  • Include "testimonials" from customers in your literature, on you site, and in your presentations.
  • Get your marketing pieces read: Use colored or oversized envelopes for your direct mailings.  Announce special offers in your direct response pieces as well as on the outside of the envelope to pique their interest.  Send pieces that include check off boxes that will involve your reader and provide valuable feedback to you. (be sure it's easy for them to return this card to you by including postage)  The point is - be creative and make your pieces stand out.  Another idea is to create a mail bump (a bulging envelope) that will encourage the person to open the envelope to see what's inside.

PR and Media

PR and Media

  • Write a column or tip articles for the local newspaper, local business journal or trade publication, so that people begin to view you as an expert in your industry.  Publish articles to show your expertise and increase your SEO.
  • Send timely and newsworthy press releases (about new services, new office, new associates and notable milestones) as often as needed.  See my post for great sites to post these press releases.
  • Appear on a radio talk show (even if you're just calling in with a question or answer to share - I know of two right through the AR community that are valuable resources: Rain Radio with Brad Andersohn and Twitter Tuesday with Jason Crouch and Ken Cook.)
  • Have your phone number, fax number, email, website and any url that you use regularly as a way of contacting you on every piece of marketing material thing you do.
  • Promote your business jointly with other professionals.
  • Advertise in a specialty directories both online and offline to promote your services and listings.
  • Consider non-traditional ways of marketing your services.
  • Code your ads and keep records of results. (Great tool for doing this is:  Listing Number - read more here: http://activerain.com/blogsview/710530/Cool-free-tool-for)  This is a great way to test ads to see which ones are coming up with the greatest results and works.
  • Sponsor and promote a contest or events in your community.  Be sure to issue a press release or blog as a follow-up to that event.
  • Teach a class or seminar in your local community through your connections both in and out of the industry.  Show off your expertise.

Word of Mouth Marketing:

  • Join the Chamber of Commerce or other business organization and participate.  Organize a group if one does not exist.  Always have your business cards with you.
  • Follow-up with members you have met with at these associations and conferences and send them your brochure.
  • Hold an open house or host a party at your place of business.
  • Join a Web community that attracts your target market and get involved.

customer service

Providing great customer service:

  • Return phone calls promptly.  Enough said!

  • • Make sure your voice mail include basic information in your outgoing message, such a business hours, location, etc. and other ways to reach you more directly.  You can also include a "tip of the day" or mention something newsworthy on your message that may prompt them to ask you about it.

  • • Ask clients what you can do to help them and what do they need.  Listen and act on it.  Create a seminar at your office for clients and prospects.

  • Send hand-written notes, birthday and anniversary cards and keep in touch with your SOI.
  • Send interesting articles to your clients and prospects with a hand-written "FYI" note and your business card. Mention or send a book of interest along with a handwritten note.
  • Create an area on your Web site specifically for your customers that allows them to see reports, updates and ways to communicate with you.

 

I hope at the very least this list provided you with some simple marketing ideas that you can make a part of your every day and that you will see great results by simply focusing on the small ideas that can create big opportunities.

Have a marketing strategy on the list that has been working for you?  Feel free to share.

Did you discover something from the list that you might try?

Have a different strategy to share? 

***************************************************************************************

Other helpful resources:

  1. Are you providing the human touch? - http://activerain.com/blogsview/704686/Are-you-providing-the
  2. Do you have a marketing strategy? - http://activerain.com/blogsview/716938/Do-you-have-a
  3. 5 Real Estate Marketing Tools: - http://activerain.com/blogsview/725375/Who-else-wants-these

 

Ready to take your Marketing to new levels? Anne Marie Malfi ~ Malfi Marketing Solutions.com ~ Copyright 2009 

Upcoming Events: Branding Sanity - , brought to you from a partnership between Anne Marie Malfi and Rebecca Levinson of Real Skillz.  Visit  http://brandingsanity.blinkweb.com/ for more details and to register.  Brokers: contact us for special pricing and/or custom designed training for your agents.

Posted by

If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.  

As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!

Ready to take your Marketing to new levels? Anne Marie Malfi ~ Malfi Marketing Solutions.com ~ Copyright 2011

 

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Re-Blogged 6 times:

Re-Blogged By Re-Blogged At
  1. Renae Bolton 02/18/2009 03:14 AM
  2. Roland Woodworth 02/18/2009 01:51 PM
  3. Skye Hawk 02/19/2009 04:48 AM
  4. Diane Daley 02/19/2009 05:46 AM
  5. David Matney 02/19/2009 03:11 PM
  6. Ryan Shaughnessy 04/20/2010 04:13 AM
Topic:
ActiveRain Community
Location:
Pennsylvania Bucks County
Groups:
Realtors®
The Art Of Marketing You
Marketing 101
ABC's of Real Estate Marketing
Marketing Services & Tools for Real Estate
Tags:
press releases
customer service
media
marketing tips
soi
target marketing
resource
word of mouth marketing
communicating
anne marie malfi

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Rainer
15,942
Paul Caparas
Pacific Sotheby's International Realty - San Diego, CA

Wow, great Blog.  Thanks for all the helpful tips.  Follow this list and deals will be closing left and right!

Feb 19, 2009 07:44 PM #113
Rainmaker
124,911
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Heather - that's an awesome way to approach your day!

Alexsandra - thank you so much and so happy that you printed it to use as a checklist - I hope it provides much motivation and inspiration.

Pat - thank you so much for both and wishing you much success in all your marketing activities.

Tamara - thank you for the great compliments and for mentioning your show.  Unfortunately I have not listened in as of yet but have put it on my to do list - when is your show on?

Anonymous aka "the fact that you took the time to post this" - thank you for your very kind words.

Connie - that's great to hear - I wish you much success!

Paul - thank you and I believe with a little bit of focus on key areas, both relationships and business will happen - much success to you!

Feb 20, 2009 12:56 AM #114
Rainmaker
123,665
AMBER NOBLE GARLAND - Top Real Estate Expert, Property Tax Appeal Specialist & Author
Strategic Marketing Expert & Relocation Specialist Serving New Jersey and nationwide! - Marlboro, NJ
- The Agent You Can Trust To Deliver REAL Results!

Anne Marie, you really outdid yourself with this great post! Thank you.

Feb 20, 2009 08:34 AM #115
Rainer
13,913
Robin Turner
Happy House Real Estate - Cocoa Beach, FL
Robin Turner

Excellent post.

If you spend 80% of your time working marketing then everything else will take care of itself.

If you can't spend 80% of your working time marketing then it's time to hire an assistant - who could also help with marketing...

Feb 21, 2009 11:26 PM #116
Rainmaker
567,859
Sonya Loose
Modern Realty - Beaverton, MI
Selling Waterfront in Gladwin & Midland County

Anne Marie, what a great post jam packed full of useful information.  Many of them reminders and some new ideas too!  I once had an instructor say to reach out to 10 people a day and watch your income grow.  Imagine if all agents implemented your plan!  Great work!

Feb 21, 2009 11:30 PM #117
Anonymous
Shannon Pyatt

Great info!  WOW!  Everyone could use a great marketer like yourself in this business!

 

Feb 23, 2009 04:19 AM #118
Rainmaker
124,911
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Amber - Awww - thanks so much - its everything I have done myself and thought it would be helfpul to all.

Robin - thank you and yes, if you can't do it yourself - get help - it will show that you're able to provide the services being promised to your clients.

Sonya - I know - imagine - well I know it works because Ihave lived it and consistently brought in 3 million a year to my company by focusing on my marketing.  So happy you found it helpful!

Shannon - Thank you - how nice of you to say!

Feb 25, 2009 01:35 AM #119
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Great tips - I once had a boss who gave out his card everywhere - including putting a card in his bank deposit envelope.  I still remember when the teller called with a very nice legal case.  It's all about gaining exposure.  I frequent a local coffee shop on a regular basis and keep a USB storage gadget thing with me.  I have only done it once - but it was pretty cool to pull it out, plug it into the shop owner's laptop and show him a slide show of our newest project.

Mar 02, 2009 10:00 AM #120
Rainer
31,330
Isaac Bensussen
Pacific Coast Real Estate Group - La Jolla, CA

Anne Marie; Fabulous information. I am saving it in my "favorites" so I can come back to it and learn from you. Thank you.

Mar 02, 2009 12:32 PM #121
Rainer
12,723
Kristina Yorke
www.LowestHomeLoanRatesinFL.com ~ FL FHA Mortgage Expert - Saint Petersburg, FL

Very helpful, If I take one or two of these a day and apply them I know it will really help! Thanks for sharing

Mar 02, 2009 02:40 PM #122
Rainmaker
288,972
Pippa Mac
Chevaux Group Realtor, The Woodlands and Spring - The Woodlands, TX
The Woodlands TX Real Estate

Anne Marie,  Thank you for taking the time and effort to do this!  I'm getting refocused on my daily tasks and goals ... I'm going to work on daily marketing!  

Mar 03, 2009 02:21 AM #123
Ambassador
163,780
Monica Bourgeau
New Phase Business Coaching - Portland, OR
Business Coaching

Thank you for the great post and reminder to reach out to our SOI. Sometimes it's easy to overlook the basics when you get busy but the basics are so important.

Mar 04, 2009 01:40 AM #124
Rainmaker
363,351
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

Thanks for linking to this great post that I missed. So little time and so little money right now but you've reminded me there are still things to do in a positive effort.

buckingtherealestatetrend.com, susie blackmon

Mar 04, 2009 07:59 AM #125
Rainer
4,785
C. Crafton
http://4114OpenHouses.com - Omaha, NE
Omaha Open Houses

Anne Marie

 

FOCUS! FOCUS! FOCUS!

Great Blog.

We have been working on our website for the last 2 years, and it is all about focus.

CHUCK 

Mar 15, 2009 02:21 PM #126
Rainmaker
131,417
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Great post.  I'm incorporating many of these ideas in my business plan.

Mar 29, 2009 05:09 PM #127
Rainmaker
124,911
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA


Ryan - I love it what a great idea - I'm not surprised though - you're full of them!

Issac - thank you and I'm so happy you found the ideas so helpful.

Kristina - I agree - focus on a few and see the difference these little things can make.

Pippa - So happy to hear that and making marketing a part of your everyday will do wonders.

Kevin and Monica - You are so right - the simple things can be forgotten but doing a little each day will make a difference.

Susie - hello!  So happy you found it and yes, time and money does put constraints on us but my hope is that doing some of these small basic things will have people feeling they can still accomplish great things.

Chuck - Exactly!  Hope your website is getting to where you need it to be!

Mike - thank you and so happy to hear that many of these ideas can be implemented into your plan!

Mar 31, 2009 02:28 AM #128
Rainer
24,603
Keith Pound
EXIT REALTY CRUTCHER - Louisville, KY
Realtor, Auctioneer - Louisville, KY - 502-645-5950

great article, lots and lots and lots of good ideas, where do I start

Apr 05, 2009 11:46 PM #129
Rainer
8,758
Chad Janusa, MBA - New Orleans Real Estate
Metairie, LA

Great article!! I am trying to figure out where to begin marketing and this information has been extremely helpful!!

Apr 15, 2009 11:59 PM #130
Rainmaker
124,911
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Keith - thank you so much and yes, that's often the question I get "where do I start" - pick a few and work on those until you feel you can move on to other things.  The key is not taking on too much and measuring your results.  Hope you'll continue to come back for more helpful tips and advice.

Chad - thank you and I'm so happy that this post could provide some ideas on where to begin your marketing - consider a plan of action for yourself and I also hope you'll continue to return for more helpful ideas.

Apr 16, 2009 12:05 AM #131
Rainer
34,456
Andrea Peters
Cortiers Real Estate - College Station, TX

These are GREAT tips! Some I already do, but will be implementing others. Thanks so much!

Jan 24, 2010 06:40 PM #132
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Anne Marie Malf

Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA
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