Lets face it, everyone has their Achilles heel. What I mean by that is everyone has something that they absolutely dread. For me it's the dentist. For others it may be talking to insurance agents, accountants, Realtors or lenders. There are countless things that people dread. My question is, what do you do to help your clients overcome this fear on their terms?
As I mentioned, I have always dreaded my dentist appointments. Maybe it goes back to some bad experience that I had as a kid or maybe I am just a wimp. Either way, I just knew that when it was dentist time I was always looking for excuses to put it off. Fortunately for me I found a dentist that "Caters to Cowards".
This dentist treated me on my terms and what a wonderful change. Now let me be forthright. If you pump enough Nitrous Oxide into someone it's damn near a certainty that you will have an enjoyable experience. 
So what is my point here? We all reach out to existing & prospective clients in hopes of earning their trust and developing a long term relationship. Are you placing your clients needs above all others?
Take a moment and look at what stereotypes exist for folks in your industries and ask yourself if you are part of the problem or part of the solution.
If you constantly strive to serve the needs of your clients on their terms you are part of the solution so please keep up the good work...
My name is Dean Akey & I sell insurance on your terms. If I can help you please drop me a note at deanakey@allstate.com or call me at 630-232-9811.
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