When you start your spring cleaning, don’t trash those old athletic shoes or drop of at Goodwill with everything else. Nike has a program that reuses the old materials from any brand of athletic shoe.
Through their ReUSE-A-SHOE program, Nike creates a product called Nike Grind. This recycled material is then used to make sport surfaces and consumer products like new shoes and athletic mats.
This is a great example of a company thinking about what happens to their products at the end of the life cycle, and creating a new life for the materials.
For more information about the program as well as drop off locations visit www.nikereuseashoe.com. The maps also show where some of the recycled surfaces are installed.
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