Your Blog Stimulus Package - Blog Tips for Rain Drips

Real Estate Agent with Fathom Realty West Sound WA State 52404

Let's face it, 'Time is Money!' Like any meaningful and effective marketing effort, blogging takes time, resources, and consistency.

But if you've been faithfully posting article-after-article to your blog for a while now, with little or no results to show for it, chances are whatever it is you're publishing isn't working.

Hey, don't take it personally, Bucko! We're Realtors,...we're used to rejection, right?

There's been a lot of debate and discussion here of late regarding Content vs. Self-Promotion. You can catch up on the conversations by going HERE and HERE.

Obviously, the answer lies somewhere in the middle. Too much 'Self-Promotional Clutter' tends to send your visitors packing. But the lack of meaningful content can produce the same results. So there needs to be a balance of proven SEO tactics employed to achieve reasonable ranking, as well as good, quality content that attracts and engages your readers.

But additionally, you have to ask yourself, "Who am I writing to? Who is my intended audience?" That, in turn, will determine what constitutes 'meaningful' results.

People blog for different reasons. Some strive for social connection or recognition among their peers. The majority of their posts are geared towards engaging other members. The success of such endeavors are usually measured in the number of comments we receive or in the amount of subscribers we garner. This can be a reasonable strategy if you're building a referral network, or if your business caters to other real estate professionals.

But for those of us who blog primarily for business, the ultimate litmus test for the effectiveness of our blogging efforts should be 'closed' transactions, right? That's why we're here, spending all this time generating good, quality local content in the hopes that potential clients will find us through organic search results.

So maybe your blog needs a 'jump start?' Or perhaps it needs something more along the lines of an Extreme Makeover? Well, here's a collection of helpful articles and tutorials guaranteed to 'Pimp' Your Blog:

Blog Tips for Rain Drips     The SEO of Blogging (Simple, Effective, and Overlooked)     Stop Wasting Your Time on ActiveRain!

16 Tips for Better Blog Formatting and Structure    "Are You Creating a False Front?"    "Do You need a Stager to De-Clutter Your Blog?"

How to Engage Your Readers    The ActiveRain Guide    The ActiveRain 'Help/FAQ' Group    Making Your Blog Relevant to Your Readers

How to Blog for Leads    The ActiveRain Starter Kit

~     o     ~     o     ~     o     ~     o     ~     o     ~


Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at, SOUNDBITEBLOG and Crabbing in the Hood, or e-mail:

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


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Judy Jennings
The Green Company - Ashland, MA
Broker - The Lanterns at Warren Woods - Ashland MA

Rich - I didn't have time to check out the links, but have this bookmarked for when I have time... which seems to be the trend. I hope that means everyone is really busy and the market is turning. Thanks for the post. - Judy

Mar 03, 2009 05:08 AM #61
Bill Blair
Coldwell Banker Realty - Covington, GA
Covington Georgia Realtor Covington Living Homes

Great stuff, as usual, Rich...  I'm going for the "jump-start."  But if that doesn't fly, I'll do the extreme makeover.  Thanks for assimilating all those good tips in a single source.

Mar 03, 2009 05:17 AM #62
League City, TX - Worrell Team, REALTORS, GRI, CNE
RE/MAX 1st Class - League City, TX

Rich, thanks for the tips.  I think it's pretty easy to become obsessed with blogging, but it's not for everyone!  Thanks...

Mar 03, 2009 05:32 AM #63
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I absolutely love blogging!  Until a year ago when I first joined AR I had never even heard the word, now if I don't do some everyday I get grouchy!  And I feel like I have missed an opportunity.

Mar 03, 2009 11:27 AM #64
Marian Gregor-Ann
Keller Williams - Ann Arbor, MI
Arbor area Real Estate

Hey Bucko, Alright I'm gooing to dedicate the next hour (or more) pouring over your many handy posts. By the way, I'm in line for the extreme makeover!

Mar 03, 2009 12:17 PM #65
Ann Hayden
Berkshire Hathaway HomeServices Select Properties-St. Louis Missouri - Chesterfield, MO


I will be reading the many posts you have here...

Thank you,

Ann Hayden in chilly Wildwood, Missouri

Mar 03, 2009 12:58 PM #66
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Thanks for the tips and easy to follow suggestions.

Mar 03, 2009 01:35 PM #67
Kent Anderson
Coldwell Banker Realty-Schweitzer Mountain, Sandpoint, Idaho - Sandpoint, ID
from Schweitzer to the Lake
Thanks for the leads, Rich. I will be reading all of them.
Mar 03, 2009 02:21 PM #68
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

Love that title, Rich!  Good point about who are you writing for! I haven't quite made up my mind yet. So think I will just keep switching back and forth!

Mar 03, 2009 03:09 PM #69
Esko Kiuru
Bethesda, MD


Thanks for the reminder. It's in the better interest of all of us to use a little of a look-over and then a critical analysis, and then a carefully-crafted makeover. Everyone needs that from time to time.

Mar 03, 2009 03:22 PM #70
Jason Neumann
Century 21 Assurance Realty Ltd. - Kelowna, BC
Realtor -

Some excellent links to posts to get the blog juices flowing.  Thanks for taking the time to compile this list and I have a lot of reading to do!  Take care and happy blogging to you!!

Mar 03, 2009 05:20 PM #71
Monique Hailer
Schooner Bay Realty., Inc. & CENTURY 21 New Millenniun - Cape Coral, FL
South West Florida & Southern Maryland Homes

Hello Rich,

Thank you for all your information. I am new to Blogging and I just want to keep reading.

Mar 03, 2009 11:49 PM #72

VERY valuable information! I've got you bookmarked!

Mar 03, 2009 11:49 PM #73
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

Rich, it is always great when you offer links to many "how to" posts!  I am training some new bloggers and I try to send them to you to learn as much as they can!

Mar 04, 2009 12:28 AM #74
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Well I spun off on a couple of topics(content vs self promo) that you linked out. A few people here have a shameless plug at the bottom of their blog and they are featured often. Some are even up to 3" long. They seem very successful both to the public and are chosen often by AR in the newsletter. 

Mar 04, 2009 01:28 AM #75
Steve Miller
Gardens as Art - Coeur d'Alene, ID

Thanks for the post, Rich. You are a wealth of information, as always.

Mar 04, 2009 04:02 AM #76
Sarah Maus
Charles Rutenberg Realty - Spring Hill, FL
Your Florida Suncoast REALTOR®

 Very useful information!  Thanks a bunch!

Mar 04, 2009 04:58 AM #77
Sonya Loose
Modern Realty - Beaverton, MI
Selling Waterfront in Gladwin & Midland County

Thank you for the info and the reminder that why we are blogging determines what kind of results we will see!

Mar 04, 2009 06:33 AM #78
San Mateo County Broker Associate Mayra Espinosa
Realty ONE Group Alliance| Call 650-996-8961 - San Mateo, CA
Helping Families Buy & Sell Homes San Mateo County

Hello Rich, Thank you for posting the links, they will be very helpful for newbies like me. I have a lot to learn from all of you. I will save your Post to my favorites. Thanks  

Mar 06, 2009 07:08 PM #79
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Great post.  I really do need to learn to pimp my blog.  LOL.  I bookmarked it because there is a lot of great information in here.

Apr 29, 2009 07:56 AM #80
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