Why SEO Reminds Me of My Competitive High School

Real Estate Agent with Long & Foster

To be competitive in today's market, I was told to have a website.  So, I have a website.  Then I was told a website is not enough.  Your website can be fantastic, but if no one knows about it, what good is it?  If a prospective buyer or seller does an internet search for a realtor and your website comes up on page 50, it will never be viewed.   To solve this problem, I was told I needed Search Engine Optimization (SEO). 

 Today, it seems as if everyone is doing SEO.  I was told by my techie, to get my name on the first page of an internet search, I needed to write articles and post them on my website. I also need to write a blog, do internet advertising, use tag words and have links to other sites, In other words, I need to work hard at being and staying in the front. Okay, I said.

 I try to do everything to help me get to the front page and stay there.  I am constantly checking statistics to see how many times my website, my ads, my blog, etc. have been viewed.  And, I am constantly checking to make sure I keep my position.  I find I am comparing myself to other websites, blogs, ads; trying to be better than the competition.

 This whole competitive scene feels very familiar to me.  It reminds me of my high school years.  I went to an academic high school.  Almost everyone in my graduating class went to college.  The competition was constant.  Fellow students were always so concerned about their grades and class ranking.  Classmates always wanted to know what grade someone else received on an exam or a paper.  I can still hear in my head, "If only I did such and such, I would have gotten the extra point and could have been on top."  What a drag.  As Yogi said, "Déjà vu all over again."

 Well SEO is screaming the same words.  If only I use such and such tags, Google will recognize my website articles and move up my page ranking.  If only I write more articles, Yahoo will move up my page ranking.  

 I am doing SEO because I feel I need to do it.  But, I'm not sure I want to constantly be reminded of high school 

Comments (9)

Darla Jensen
Edina Realty - Crosslake, MN

I agree, you do need a presence on the internet if you're going to be successful in real estate.

Feb 18, 2009 12:49 PM
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

The easiest way to get traffic is simply to tell everyone you know to go to your site.

Feb 18, 2009 12:52 PM
Pat Tasker
Shorewest Realtors - Germantown, WI
Your Milwaukee Metro Area Agent (WI)

Remember when they said the internet was going to save us time?  YEAH RIGHT!!!

Feb 18, 2009 12:59 PM
Tim Bradley
Contour Investment Properties - Jackson Hole, WY
Commercial Real Estate Expert in Jackson Hole, WY

That's a pretty perfect comparison. I attended a Jesuit high school, and it was extremely competitive.

Feb 18, 2009 01:54 PM
Shawna Rains
Century 21 All Star Realtors - Casa Grande, AZ

Have you thought about hiring an assistant to help you with all of the blogging, and doing the Internet advertising for you?

Feb 18, 2009 02:57 PM
Randi Steckler
RE/MAX Executive Realty - Hopkinton, MA

It's a competetive field, and hard to stay ahead of the game. I still have much to learn but am trying!

I'm sure your dedication and hard work will pay off!


Feb 18, 2009 10:33 PM
Judy Jennings
Top Agent Plus - Middleboro, MA
Tap into Judy's real estate expertise & resources.

The best worst part is, the rules keep changing. What you do today, might not work tomorrow. This can be exhausting. There are times when I feel I am falling off the learning curve on the side with the cliff. - Judy

Feb 18, 2009 11:30 PM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Michelle, even doing a bunch of comments on other people's posts helps with the Google Juice. Good to see you blogging on Active Rain! 

Feb 28, 2009 05:07 AM
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Michelle Buckman-Blogging here on Active Rain has put me on Google with my Deanwood Washington DC,Anacostia Washington DC,Petworth Washington DC and Congress Heights Washington DC blogs. I am still working on SEO for my websites and blog as well. Great post.

Mar 01, 2009 08:44 AM