Whether you run a business or have a career; the same principles apply. You need to constantly and efficiently market yourself and your services if you are to gain more clients or switch to a higher paying job. In today's economy with budget being the key word on everyone's mind, more and more entrepreneurs are relying on networking to do the job for them.
Networking is one of the key reasons listed by successful entrepreneurs, as to why their businesses take off. Effective networking is one of the crucial business skills that an entrepreneur must learn right at the outset of her career. It is an efficient and inexpensive way of meeting key players who could end up being your clients or offering you a job. It's also an excellent method of gaining support from partners with a similar mindset.
However, many business owners are put off by the term ‘networking', assuming it to mean an ‘in your face' approach of making strangers aware of your services. Sales is in fact proven to be a numbers game, yet, many people are hesitant to thrust their business card in the face of a newly made acquaintance. As a result, many formal gatherings turn into lost opportunities, where possible business and new leads are thrown out of the window.
In such a case, joining a small and informal group is an effective way of countering the fear of dealing with a room full of strangers. One such group is the Mastermind Group at www.itisawomansworld.com. Set up by two business partners and friends, the group has grown over the months to offer an array of services suited to every business requirement. You can learn business models, sales and marketing tools, goals and planning cycles and most importantly, motivational tools to help overcome challenges and obstacles. But the best part of it, is that you will be set up with a partner whom you can brainstorm with, develop ideas with and who will inspire you to continue with your learning goals.
To gain the maximum benefit from joining a group such as this, prepare yourself in advance with the following tips:
•1. Have a plan: Before you go in to the meeting, jot down some notes on what you most want to learn from it, in order of importance.
•2. Practice your communication skills: If you feel something has been left out, don't hesitate to ask questions. Communicating with the facilitator is important, but it's equally important to communicate with the group attendees. Most of these women are in a similar situation as yourself- all of them would be willing to share the knowledge they have.
•3. Get involved with the group: Make your own suggestions and offer your own opinions. Two way communication is always far better than just receiving information.
•4. Make networking a part of you: Keep your business cards or resume on hand and don't be afraid to hand them out wherever you go.
For more information on the Mastermind Group, please visit www.itisawomansworld.com or contact xxxx.