Stimulating Lead Flow For Mortgage Originators

Services for Real Estate Pros with Auto & Home & Life Insurance throughout North Carolina
Here are some suggestions to stimulate lead flow that I heard some are doing in the market!
  • Have Relatives, friends, neighbors pass out cards where they work.  Heck, take a night and make a list of everybody you know, everyone you can think of and do the same with them.
  • Follow up with your former borrowers/closed loans/turndowns on a consistent basis even if it is just, "Hey how's it going?"
  • Leave a business card when you:  buy groceries, leave a tip, and go to a hair salon, store/church bulletin board, cleaners, and doctor’s office.
  • Know someone who owns a restaurant?  Put business card/Advertisement on menu
  • Send newsletter to club or church
  • Ink pens with names are inexpensive
  • Send announcement cards to everyone you know
  • Magnets are inexpensive: Magnetic calendar with business cards; Use Magnets on your Car
  • Give talks at clubs and organizations
  • Advertise on local civic calendars, restaurants, sports calendars.
  • Reinforce your advertising and your message by including a copy of your current ad in your mailings.  Repeat…Repeat…Repeat…
  • Join homeowners association where you live...Volunteer to write real estate tips for the newsletter
  • Contact your “sphere of influence” on a regular basis.  (Ideal: 3 times a year-one by mail, one by phone, and one by personal visit)
 Also....have you started to create relationships with: 
  • Certified Financial Planners
  • Divorce Attorneys
  • Local Union representatives (electricians, plumbers, HVAC, Police Benevolent Association, etc)
  • Restaurant Owners
  • Loan Officers at branches of Retail Banks (Commerce Bank, Wachovia, etc)...brokering to the broker?
  • Dental Practices
  • Tax Attorneys
  • Estate Planners
  • Corporate Relocation Firms
  • Local Builders
  • Insurance Agents with rental policy holders that might be eligible for their first home through your brokerage?
  • Tax Planners
  • Immigration Attorneys

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Christopher Smith
TREGO REALTY - Cedar Rapids, IA
Great post Jason and good information to have handy.
Sep 20, 2006 03:34 AM #1
William J. Archambault, Jr.
The Real Estate Investment Institute - Houston, TX

When things slow down it’s back to basics. Good post.


William J Archambault Jr

The Real Estate Investment Institute

Sep 20, 2006 06:20 AM #2
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

Thanks Christopher, I have to remind myself of these once in awhile.

William - I don't think the Basics will ever go away.

Ben - It does work if implemented consistently.

Jun 08, 2007 08:50 AM #4
Rob Robinson- Lehigh Valley PA
Bertrum Settlements (Title & Abstract) - Allentown, PA

Where's the Title company?

And might I to your local newspaper Real Estate author.

Jun 08, 2007 04:34 PM #5
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life
Both valid points Mr. Rob, thanks for the input!
Jun 08, 2007 10:14 PM #6
Steven Shewell
Primary Residential Mortgage, Inc. - Ephrata, PA
The Mortgage Maverick

Simple, basic advice.  Also, what most people overlook when they are looking to generate business.

Most people are looking for the "home run" when slow and steady will really win the race.

As always, you give great timely advice and cause us to really think about what we are doing,

Jun 09, 2007 02:49 AM #7
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Jason Sardi

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