Colorado recently started an innovative campaign to lure California companies and individuals to Colorado. Besides newspaper ads and an 80 foot banner towed by a plane over LA expressing Colorado's "love" for California, they actually sent Valentines to corporate executives of some large California corporations.
All of these expressions of "love" are certainly getting attention, if not from California companies, then very much so from California newspapers who had some not so nice things to say about the campaign. The San Francisco Chronicle published an article with the headline, "Rocky Mountain low in Valentine greeting?" in a business column.
Colorado sees the budget crisis in California, the high California taxes, a very weak real estate market and a higher cost of living than Colorado. They think of the 500 new jobs which Charles Schwab Corporation recently announced that they will bring to Denver. Why shouldn't they think that other job movements or even company movements could be in the future for the Colorado economy. After all, Colorado does have a high quality of life, lower living costs and taxes and a well educated workforce to offer. And California just doesn't have an economic climate conducive to expansion.
According to Denver Business Journal, Jack Kyser, chief economist for the LA County Economic Development Corp., says that other states that try to lure California business are missing the point behind what makes California companies so successful which he says is the attitude, a lot of talented people, a whole array of industries and being very open to new things.
It's too bad that Californians can't use that attitude, talent and openness to do something about that horrible deficit. I certainly want to applaud Colorado's unique campaign. What a great message!