Win the hearts of your customers through their pets and children

Home Inspector with Final Analysis Home Inspections

If you think your customers will be impressed when  you send them a card of appreciation with your logo and glamor shot, you should see how they react when they open that card of appreciation that contains familiar faces of the ones they love.

Just by accident I discovered that 3rd party appreciation is very powerful. Often times I take pictures of clients or their house and I put it in a card. Well sometimes I can't always do this so I'll take pictures of their pets or children.  I was surprised at the positive reactions I got.

People need you to appreciate them and the cards are perfect for that. But if you take it to the next level and show appreciation for the ones they love, then your a hero for life. It's like proxy appreciation but it's more powerful than direct appreciation. If you think about it, it makes sense. What doting parent or pet owner wouldn't appreciate you showing kindness to their child or pet?

Loved ones are very important to them and they really are appreciative when you remember that. I even send birthday cards to their pets if I know the birthday. I often snap pictures of the pets (they never mind) while I'm at the house and put it in the card and address it to the pet. If you think clients like when you appreciate them, you should see how much they like it when you honor their loved ones. It's a huge hit and garners lots of referrals for me.

I use to do this because it's so cheap, creative, original, easy and they do all the remembering for me. It's been my experience that these personal greeting cards cut through the competitive clutter of fridge magnets, calendars and other worn out commercial gimmicks and it completely circumvents the bombardment of Internet e-mails, pay-per-click, etc.

Here's a couple of actual samples I've sent.

Valentines card from pet to their human, via me

valentines card from pet to their human, via me

He actually did pee on the floor from being nervous

These people actually have a birthday party for their doggie.

 To human from their pet, compliments of a little help from me.

I've got tons of kids cards to but you get the idea. I'll often send a mothers day card with a photo of their child. Trust me when I say, this is powerful, THEY DO NOT THROW THESE CARDS AWAY. As fine looking as you may be, they would much rather have a photo card of their child or pet. 3rd party cards like this create a powerful and lasting association between you and the ones they love.

Comments (6)

Tim Monciref - Austin, TX
Over 2,000 homes sold…..

Hit their hot buttons.... Super idea!

Feb 20, 2009 02:56 PM
John Mayer
Oikos Realty, Cape Canaveral, Cocoa Beach Florida - Cocoa Beach, FL
Your Beach Area Expert

Daniel - Good idea! Thanks for posting.

Feb 20, 2009 02:56 PM
J. Philip Faranda
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY - Briarcliff Manor, NY

Thank God for digital cameras.

Feb 20, 2009 02:58 PM
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

These are excellent ideas -- people do love their pets.

Feb 20, 2009 03:19 PM
Libby Cousins
Extraordinary Processing - Spokane, WA
Contract Mortgage Processor, licensed in WA

Daniel, that is a great idea for pets but I would steer clear of taking pictures of kids. I think that I would be a little creeped out if I received a picture of my child from someone that wasn't a close friend or family member. Not that you have ill-intent but there are a lot of cooky people out there. Just my 2 cents! I do love the idea for pets though, it is very creative!

Feb 20, 2009 04:39 PM
Rich Rogala
Consistent Clients - Chicago, IL
Real Estate Marketing Coach

That is a fantastic idea! It's true, they'd much rather see their kids face or their pets face on a card than ours. And it's a great way to show them that you paid attention to what matters to them, and that you do care.

Feb 23, 2009 10:21 PM
Deborah "Debbie" Carolla
Savva Realty - Lodi, NJ

I'm glad I came across this website - I am going to look into it.  thanxs

Mar 01, 2009 11:42 AM