Branding oneself as a Realtor is critical. I often wonder why Realtors choose the easy route and use stock shell business cards for their business. If you want to stand out from the rest why in the world do you want to look exactly like everyone else with your company? I for one want to be different.
Think of your business card like a jar of white shells from the beach. In the jar, the white shells tend to blend together and look the same or very similar. Throw in a black shell with the mix and stand back. What do you see? Your eyes immediately drift to the point of difference, the black shell. That should be your business card ... stand out from the rest.
Things to consider for your Business Card
- If you do not have a slogo, develop one that fits you and your business. Use it on your card as well as all your marketing material.
- Professional Photo- Use the services of a professional. Make sure they do photography for business pictures. Be thoughtful in your attire. Think of the colors you will use on your marketing material. Select a color that will work with with those colors. Make sure it is vibrant, solid tone for the most part with complimenting pieces, again solid, not busy. Dark colors work well and red is a power color. You may even wish to research the meaning of colors to personality to make sure you are projecting the right image for you. Stay away from turtle necks or distracting collar lines. Don't wear distracting jewelry. Ladies paint those nails if it shows in the photograph and again make sure it compliments your attire. Look at yourself in the mirror before you have the photograph taken. It might be time to get your hair cut or styled as well. Don't want to out of style but fresh. Remember you are reflecting your professional image. Be tasteful too ladies, this isn't about getting a date and having a plunging neckline. Remember all groups of people will be viewing your card so appeal to the masses.
- Logo - If you have one for your business, make sure it is prominently displayed. Again this is branding your image.
- Company Name - some real estate firms have rules in place regarding the company logo size, use, allowable colors etc. Make sure you have checked with your company to see if there are restrictions.
- Contact Information - I need to add my website to my card and will do so when I get reprinted. Make sure you include your email and desired phone number contact.
- Company Address - As you will note from my card I do not have it referenced. That is for a reason. I work several areas and by identifying my office location may be an immediate reason why someone may erroneously think that is the only area I service. This is a personal choice but works well for me.
- Facts about you - If you have a designation, expertise, etc. that is an important standout feature you need to have that prominently noted on your card.
Your card choice should be of a good card stock. The company that you select to print should be one that could help you layout the card for presentation and do quality printing. I had a graphic designer assist me in this card. It really was interesting the ideas that the talented designer suggested. Attention to the right font that is market friendly and pleasing to the background were all excellent suggestions. Some words I had capitalized but I was told that this layout was more modern, in style, etc. I liked the suggestions and think she was absolutely correct.
I elected to have the front of the card laminated but the back not so I could write on it. I use to have two sided laminated cards and I never will repeat that mistake. I also use to have something on the back of my card but now have it blank for writing opportunity.
My card is the first introduction to my business. I hope this will lead them to learn more about me through my website. I also hope it makes me look a little different - give me an edge. Exactly what I hope to do for them when I list their home, good professional materials, a little different, help stand out the home.