Your Business Card - Make the First Impression Memorable!

By
Real Estate Agent with Keller Williams Realty

 

 

Branding oneself as a Realtor is critical.  I often wonder why Realtors choose the easy route and use stock shell business cards for their business.  If you want to stand out from the rest why in the world do you want to look exactly like everyone else with your company?  I for one want to be different.

Think of your business card like a jar of white shells from the beach.  In the jar, the white shells tend to blend together and look the same or very similar.  Throw in a black shell with the mix and stand back.  What do you see?  Your eyes immediately drift to the point of difference, the black shell.  That should be your business card ... stand out from the rest. 

Things to consider for your Business Card

  • If you do not have a slogo, develop one that fits you and your business.  Use it on your card as well as all your marketing material. 
  • Professional Photo- Use the services of a professional.  Make sure they do photography for business pictures.  Be thoughtful in your attire.  Think of the colors you will use on your marketing material.  Select a color that will work with with those colors.  Make sure it is vibrant, solid tone for the most part with complimenting pieces, again solid, not busy.  Dark colors work well and red is a power color.  You may even wish to research the meaning of colors to personality to make sure you are projecting the right image for you.  Stay away from turtle necks or distracting collar lines.  Don't wear distracting jewelry.  Ladies paint those nails if it shows in the photograph and again make sure it compliments your attire.  Look at yourself in the mirror before you have the photograph taken.  It might be time to get your hair cut or styled as well.  Don't want to out of style but fresh.  Remember you are reflecting your professional image.  Be tasteful too ladies, this isn't about getting a date and having a plunging neckline.  Remember all groups of people will be viewing your card so appeal to the masses.
  • Logo - If you have one for your business, make sure it is prominently displayed.  Again this is branding your image.
  • Company Name - some real estate firms have rules in place regarding the company logo size, use, allowable colors etc.  Make sure you have checked with your company to see if there are restrictions.
  • Contact Information - I need to add my website to my card and will do so when I get reprinted.  Make sure you include your email and desired phone number contact.
  • Company Address - As you will note from my card I do not have it referenced.  That is for a reason.  I work several areas and by identifying my office location may be an immediate reason why someone may erroneously think that is the only area I service.  This is a personal choice but works well for me. 
  • Facts about you - If you have a designation, expertise, etc. that is an important standout feature you need to have that prominently noted on your card.

Your card choice should be of a good card stock.  The company that you select to print should be one that could help you layout the card for presentation and do quality printing.  I had a graphic designer assist me in this card.  It really was interesting the ideas that the talented designer suggested.  Attention to the right font that is market friendly and pleasing to the background were all excellent suggestions.  Some words I had capitalized but I was told that this layout was more modern, in style, etc.  I liked the suggestions and think she was absolutely correct. 

I elected to have the front of the card laminated but the back not so I could write on it.  I use to have two sided laminated cards and I never will repeat that mistake.  I also use to have something on the back of my card but now have it blank for writing opportunity. 

My card is the first introduction to my business.  I hope this will lead them to learn more about me through my website.  I also hope it makes me look a little different - give me an edge.  Exactly what I hope to do for them when I list their home, good professional materials, a little different, help stand out the home. 

 

 

Comments (12)

Steven Simmons and Marti Schmidt
John L Scott Ocean Shores - Ocean Shores, WA
Ocean Shores Real Estate www.theoceaniscalling.com

Great post!  We brand all of our marketing material.  It is well worth the cost and the name recognition is priceless.

Happy Selling,

 

Steven Simmons & Marti Schmidt, Realtors, Coldwell Banker Ocean Beach Properties, beautiful Ocean Shores, Washington

Feb 22, 2009 08:29 AM
Barbara Delaney
Park Place REALTORS, Inc. - Roanoke, VA

Dear Connie,

Excellent post! I have been resisting change!

It is time

Thanks,

Barbara

Feb 22, 2009 08:40 AM
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

Change is good and it will give a new energy to your business as well!  Good luck and have fun with the new you! 

Feb 22, 2009 08:49 AM
David Timm
Coldwell Banker Residential Brokerage - Fort Collins, CO
CRS, EcoBroker, GRI, ABR

Very good post.  We are working on our team branding right now.

Thanks,

David

Feb 22, 2009 08:53 AM
Robert May
Robert W May - Lethbridge Real Estate - Lethbridge, AB
Real estate consulting

A new business card is my goal for March.  I will definitely take your advice and suggestions to heart when trying to figure out what I want mine to look like.

Feb 22, 2009 09:23 AM
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

I agree that your business card needs to make a lasting first impression just as you do. Use a professional photo not a candid shot, have a suit jacket on and tie. I'm amazed at how many times the "guys aren't doing themselves justice by wearing a casual shirt"  That's the impression I get.....C A S U A L....

 

Patricia Aulson/ Portsmouth NH Real Estate

Feb 22, 2009 09:46 AM
Jessi Jones
Century 21 Full Service Realty - Marietta, OH

I definetely agree with your suggestions. Does anyone have any suggestions for companies they've used to order new cards from?

Feb 22, 2009 02:42 PM
Deb Wells
REMAX DFW Associates - McKinney, TX

Connie, Great post and I totally agree.  We hired a professional marketing company to help with our branding.  It is also important to have everything tie together...business cards, website, letterheads, envelopes, etc. to present a strong brand impression.  I agree it is important to keep everything updated too.  When you have something new to add like a website or a new designation, have new cards printed.  Business cards are one of the easiest and least expensive marketing pieces to change.  Plus anytime we have "new news", it gives us a reason to contact our sphere of influence. 

Deb Wells

Feb 22, 2009 11:07 PM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Connie, I'm lucky to work in an office that has a full time Art Director.  He does, not only brochures and mailers, but also designs out business cards, and they look terrific.

Feb 23, 2009 01:51 AM
Sandy McAlpine
RE/MAX EXECUTIVE - Cornelius, NC
Search Lake Norman Homes For Sale - Lake Norman NC

Hey Connie! I love the business card photo! Jacket with stars really stands out. I am getting ready for my new cards. Thanks for the tips!

Feb 23, 2009 02:19 AM
Kim Dean
www.GoSimplyTexas.com - McKinney, TX
Simply Texas Real Estate - Broker/Owner

Nice card Connie! I like the subtle design element on the left side of the card too.

Feb 23, 2009 05:23 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Great points on how to design a business card Connie.  One of the best things I did for myself initially was to pay for a professional head shot - I think it's important especially since we're in the service industry of helping people that they can have a face with the name.  It also helps them remember us!

Feb 23, 2009 07:07 AM