The Price is Right!

Real Estate Agent with Berkshire Hathaway Home Services Florida Network Realty BK 3030920

I know we all talk about how to price homes in the current market.  I myself check multiple avenues to ensure I'm helping my sellers to price their homes correctly.  Of course, this research takes into account the motivation of the sellers, and their timeframe, both of which are crucial components.

How do you know if you are, in fact, priced correctly?

One easy way is to see how many showings you are getting in the first few weeks of the listing being active.  If you have none, the unfortunate answer is your home is NOT priced correctly for the condition, age, and location of the home. If you have less than 1-2 showings per week, you are not priced correctly also.

I am currently working with a seller who has had 8 showings in the first 18 days of a listing - this confirms the home is priced correctly for the current market conditions, the condition of the home, and both the age and location of the home.

The advantages of pricing your home correctly are multiple:

  • More interest when the home first comes on the market.  This is critical, as there is more interest from both buyers and agents when a listing is "fresh" vs. "old" in terms of days on market.
  • Multiple showings by agents and buyers can lead to earlier offers, higher offers, or multiple offers.
  • You are in a better position to move forward with your plans with certainty.

If you are considering selling your home, I can help you price it right, and present it right.

Carol Zingone is a Broker Associate with a 100% Customer Satisfaction Rating in Jacksonville Beach, FL with Prudential Network Realty.  She helps buyers and sellers throughout the Beaches, Intracoastal West and Greater Jacksonville, FL areas. She can be reached at 904/993-9048 or via email at


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Carol Zingone is a full service Broker Associate proudly affiliated with Berkshire Hathaway HomeServices Florida Network Realty in Atlantic Beach, FL.  I help buyers and sellers locally, regionally, and internationally.  With hundreds of happy buyers and sellers over the course of my career, I'm thrilled to help first time buyers, military buyers, seniors, investors, 1031 exchange properties, short sales and REO's.  I have spent hours honing my expertise, including the designations of: Graduate Realtor Institute (GRI), Loss Mitigation Certification (LMC) , Short Sales, Foreclosures, REO's, (SFR), and Senior Real Estate Specialist (SRES).  I pride myself on providing excellent expertise to all buyers and sellers. Search the MLS via  for Jacksonville and area listings!


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