Ford Motor Company has a director of it, NAR has hired one, Comcast and Knology both use it to get better.
In fact, Frank the Comcast guy helped me get my cable and cable internet bill lowered 40 bucks a month; I like Frank; I even like Comcast better now. ;-)
So what the heck is "Social Media"?
Wikepedia says it is: "umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words"
Facebook, Twitter, Delicious, Magnolia, Digg, and literally hundreds of others websites use and promote it but exactly what the heck is it?
These very creative folk