Technology... Photography... Computers and PDA Cell Phones.

By
Real Estate Agent with RE/MAX Realty Center

Look at all of the technology available to us today.  Never before have we been able to reach so many so quickly.  Just at the touch of a finger we can connect to anyone, anywhere. 

I have been reading some of the responses to my most recent blog and one in particular caught my attention.  Enough to write a few lines about what they had to say.

"Post as many photos on your listings as you can."   What words of wisdom.  Buyers are finding a lot of our inventory and the inventory of other Realtors on line.  Without the help of an agent.  How do your listings look?  Are they wordy with all kinds of descriptive statements such as, "Elegant, Park-Like Setting".  "Nestled in a Forest of Evergreens"  Why not show them the park-like setting? Why not show them the private back yard filled with evergreens?  It may sound easy to simply take photographs and then post them on our property listing because it is easy to do.  I can't think of an easier way to show what we are selling than by posting photographs. 

Now, there are photographs and then there are photographs. 

Did you ever research properties for a prospect only to have the photos that are posted in the listing too dark?  Too small?  Not enough of the room displayed?

A wonderful friend of mine, Linda Hanson with Keller-Williams, really was a wonderful inspiration for me.  She taught me how to take pictures.  Now, I must tell you that giving someone the credit for teaching me how to take photographs is a feat in and of itself.  You see, I am a professional Photographer and have been for the better part of 30 years.  But my area of expertise is in landscape and wildlife portraiture.  I take wedding photos, anniversary celebrations.  Valentines day church receptions.  Not pictures of homes and rooms.  There is a right way and a wrong way to photograph a property. 

Make this home you are trying to sell come alive.  Make the room look big, make it look brite.  Give the home exterior that look of having curb appeal.  It's easy if you try.

Do virtual tours whenever possible.  We at Re/Max are blessed with a company that provides tools such as The Re/Max Design Center. The Design Center has thousands of virtual tours and brochures and flyers and thank you cards and on and on.  I use them.  I have been told by my customers and clients that they were very impressed with my sales tools.  They then would compare me with another agent that just presented the customer with an MLS data sheet and nothing more. 

Now we all know that homes sell for a variety of reasons and not just because you take great photos of it.  But,  the real benefit here is the customer who thinks we are so much more professional than the other person.  This is what I call, customer satisfaction.  Do you think that my customer is going to tell others about my ability?  Do you think that they may take this flyer or brochure to their office or place of employment and show it off to their peers?  By the way, I couldn't get cheaper marketing if I tried.

The other items I mentioned on my title to this blog are all important.  I think the introduction of the PDA Cell phone is perhaps the greatest piece of equipment any of us can possess.  That is, if you know when to put it away.  At such times as a family vacation and the time you spend with your significant other or other clients.  LOL

So, let's take the extra time to take another 10, 15 or even 20 photos.  Let's be creative in our photography.  If you need help, simply look at some real estate magazines.  See just what catches your eye and emulate this type of shot on the property you are listing.  I guaranty that you will reap big dividends.

 

Larry Stanul

 

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Larry Stanul

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Topic:
Real Estate Sales and Marketing
Location:
Wisconsin
Groups:
Commercial Real Estate
Real Estate Technology
Wisconsin Homes for Sale
Luxury Properties $750k+
Milwaukee
Tags:
realtor
commercial
residential
buyer
real estate
sellers
country estates
animal lovers
waukesha county

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Rainmaker
124,232
Connie Betz
Berkshire Hathaway HomeServices Ambassador Real Estate - Omaha, NE
Top Omaha Realtor - Omaha Homes for Sale

Larry, very well spoken.  So many times I see dark photos of walls, cluttered rooms and would you believe even purple tinted photos?  I use both Picasa and Picnik, both of which are FREE, to work on my photos before posting them and it really doesn't take long. 

Feb 23, 2009 06:48 AM #1
Rainmaker
571,868
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Larry,  After reading about, and seeing, really painful examples of Realtor photography ( and not being too proud of some of my own stuff ! ) I decided to invest in something better suited to our job than the point & shoot cameras out there.  While beingamazed at some of the shots taken with these terrific little gizmos they clearly are not the answer to our needs: too narrow optical field and weak at interiors !  Now I have some excellent equipment and am learning how to best utilize it to the benefit of my customers !

Feb 23, 2009 07:20 AM #2
Rainer
37,063
Bob Maiocco
8Z Real Estate - Evergreen, CO

Larry,

 

I stumbled upon a home for sale in Evergreen, Colorado a few weeks back that had NO photos.  I wasn't terribly surprised until I looked deeper and noticed that it was an agent owned home!  Holy Mackeral.  I filed this one under "How not to Market a Home or Yourself!"

I might not have a wealth of talent when it comes to photography, but I enjoy it!  I was in a home today and couldn't help looking at the various details as the owner told me the different stories and history of the homes-- I was considering different detail photos I could take of the custom tile, stone work and artistic lighting...  Another great tool I have come up with-- a hobby all in its own right-- Adobe Photoshop.  Perhaps the worlds best program.  I strongly urge anyone serious about taking or tweaking their own photgraphy to get their hands on Photoshop and a tutorial.  It is an extremely robust program with a ton of tools to improve and edit pics!

Lastly, I have to admit, my iPhone camera works pretty dang well.  I took a stairway shot from a luxury home a few weeks ago and it is the most popular pic on my blog!  Take a look if you have a chance at Evergreen Real Estate

Feb 23, 2009 06:38 PM #3
Rainer
16,702
Larry Stanul
RE/MAX Realty Center - Oconomowoc, WI
Larry Stanul

Thanks for your response.  Your I phone did take a great shot.  I use a Nikon D200 with a wide angle 50 to 300 zoom.  Yes, It did cost a lot of money, but has paid exceptional dividends in the quality and with the clients opinion about my ability.

Thanks for reading.  Say hello to Linda Hanson for me.  She works at K-W in Loveland or Fort Collins.

Larry

Feb 24, 2009 12:12 AM #4
Rainer
5,686
Linda Hansen
Whisper Realty - Loveland, CO

I took your advice and have joined Active Rain.  Thank you for the mention of my photography tips, but I must say, you were an awesome photographer to begin with. 

 

Apr 10, 2009 02:23 AM #5
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Rainer
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