Using landing pages for social networking visitors

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Education & Training with Consistent Clients

Landing pages for real estate social networkingI came across a creative idea this past week from Nancy Marmolejo at VivaVisibilityBlog.com in her post Social Networking Landing Pages: Got One? And though unrelated to real estate marketing per se, I think it’s a great way to increase the connection you’re making with potential clients through your social networking efforts.

She recommends setting up a different page on your site for each social network you actively participate in, and using that web address on your profile, instead of just your website home page. This lets you have a different message depending on your level/style of involvement on that network. For example, if you are more formal on Facebook and more casual on Twitter, you can let the message to the visitors from these sites reflect that.

It also let’s you give them more information that may not be available on your profile, and simply make that extra touch to help them remember you.

So what are your thoughts? Have you seen these before, and did they stand out to you? Feel free to share yours in the comments.

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social networking tips for real estate
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Rainmaker
1,401,127
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Rich, I have not seen these before. On the surface it looks like a good way to introduce yourself. Thanks for the link.

Feb 24, 2009 12:05 AM #1
Rainmaker
672,174
Kathy Toth
Ann Arbor Market Center Keller Williams - Ann Arbor, MI
Ann Arbor Real Estate Experts - Kathy Toth Team

I haven't seen them broken out as a separate page for each site you use but I have seen social media landing pages before.  Most often, it has been more of a generic "ways to connect with me" type of page, not something specific.  Just providing all the various ways to connect with someone.  This is interesting though.  How does having landing pages like these develop better opportunities to connect?  Once someone clicks a link to connect with you, they're already on board right?

Kathy

Feb 24, 2009 12:05 AM #2
Rainer
65,170
Ken Kelly
Benchmark Mortgage - Chesterfield, VA

Sounds like a great idea, I'm going to look into it and will let you know of the results. Thanks for sharing.

Feb 24, 2009 12:18 AM #3
Rainmaker
211,082
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

I don't think I understand this concept.  You want someone to connect to you so you provide them with a link to a page on your website that lists all the ways they can connect to you?  Is that how it works?

~Renae

Feb 24, 2009 02:53 AM #4
Rainmaker
1,230,387
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Rich,

Who has time to work if they spend so much time developing their persona on various sites?

I can understand the concept and I revise by e-mail signature when I am writing to friends & family.

Mary

www.maryyonkers.com

Feb 24, 2009 05:07 AM #5
Rainer
50,994
Rich Rogala
Consistent Clients - Chicago, IL
Real Estate Marketing Coach

I think the basic concept is not to give you more work, but to make your time on the sites a little more effective by targeting the users even more. For example, if you connect more with current and past clients on Facebook, versus new clients, dumping them onto your website which they've aready seen may not be the most effective place for them to visit. Maybe you create a simple page (if you're using Wordpress, this is a really easy step) that has articles geared more towards current homeowners.

If you connect mostly on Twitter with out of town people that express interest in your area, maybe you direct them to a page that has a lot of area resources on it.

The idea is more to target where they land when they check you out (which doesn't always mean they're following you - in fact, they might be visiting to see IF they want to follow you). Social networking visitors tend to have shorter attention spans, so giving them more targeted info might be the deciding factor on whether they follow you or not.

Feb 24, 2009 07:38 AM #6
Rainer
207,504
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

From a navigation standpoint its going to turn your site into a mess if you try to make it all navigable through the menu. From an SEO standpoint you are wasting good link juice on pages that you are never going to rank well. Thats not to say it wouldnt work but those are 2 issues with it.

Have you seen facebook connect or google friend connect for your site? People can login using many different tools and connect.

Feb 24, 2009 02:26 PM #7
Rainer
50,994
Rich Rogala
Consistent Clients - Chicago, IL
Real Estate Marketing Coach

I don't see a need to put these pages on your navigation, as they're not for everybody, just for visitors from Facebook, Twitter, LinkedIn, et. And the purpose is simply to form a deeper connection with your visitors. So the SEO shouldn't really be a concern. And since you probably only have a couple social networking sites that you're an active member of, you should only have a couple of these pages, at most.

Feb 24, 2009 02:41 PM #8
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Rainer
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Rich Rogala

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