There's a really interesting report on the Yahoo broker's page that gives some valuable information about how people find, research and choose agents, online and off.
Go to the Yahoo Broker page, and then it's the second report in the list at the bottom of the page, called "Online Engagement Influences Agent Selection Proces." I think this is really useful info to know when considering how you're going to invest time and money into connecting with people, and what topics they are most concerned about.
I did a summary of this report on the Tools For Real Estate blog, so I won't go into it again here but you can visit that page if you want to. Either way, I recommend downloading the report from Yahoo (it's an easy read, plenty of graphs) and there's another good one on that page called "Embracing the Online Real Estate Market."
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