GRI, CRS, SRES, CIPS, PMN, ABR, CRB, CCIM, EPRO, SIOR, TRC -
These are just some of the letters that we place after our names by earning the designations. We as Realtors know what all these letters mean, but do our buyers and sellers know? I would say that most do not have a clue. And, that my friends, is our fault!
I place a high standard on these letters. The education that allows us to use these letters after our name allows us to do a better job for our buyers and sellers. We learn new marketing strategies, how to be a better negotiator, the latest technology, how to price homes correctly in a shifted market, and so much more.
Everytime I give out a referral, I look for a Realtor who has the designations because I know that person has the same high standard of education that I have and will do a better job for the customer.
We need to not only have a high standard for these designations amongst our peers, but we need to educate our customers on what these letters mean to them,
Love to hear your comments.
Susan BeVille, GRI, SRES, EPRO, PMN
Keller Williams Cornerstone Realty