A SUGGESTION FOR SELLERS IN TODAYS REAL ESTATE MARKET

By
Real Estate Agent with Coldwell Banker Dolphin Realty

IN TODAYS REAL ESTATE MARKET, MARKETING IS ONE OF THE MOST IMPORTANT TOOLS A REALTOR HAS TO GET YOUR HOME SOLD.  TAKE ADVANTAGE OF TODAYS TECHNOLOGY AND CHOOSE A REALTOR WHO CAN OFFER THESE SERVICES.  EIGHTY PERCENT (AND GROWING EVERYDAY) OF TODAYS BUYERS GO ON THE INTERNET BEFORE CONTACTING A REALTOR.  YOUR REALTOR SHOULD HAVE A WEBSITE, OR AT LEAST A COMPANY WEBSITE, ENHANCED REALTOR.COM AND THE TECHNOLOGY FOR VIRTUAL TOURS TO HELP MARKET YOUR PROPERTY SO YOU CAN GET YOUR HOME SOLD AT THE RIGHT PRICE AND IN A TIMELY MANNER.  IF AN AGENT YOU ARE CONSIDERING USING TO LIST YOUR PROPERTY ISN'T UP ON THE LATEST TECHNOLOGY, FIND ONE THAT IS TO OPTIMIZE YOUR CHANCES OF SELLING.

Comments (4)

Laurie Mindnich
Centennial, CO
Correct the "advantaage" (spelling) if this is a pubic post, but great realtor promotion otherwise!
May 09, 2007 03:52 PM
Laurie Mindnich
Centennial, CO
Oops.  Enhanced, not enhansed...
May 09, 2007 03:53 PM
Joan Snodgrass
Midamerica Referral Network - Kimberling City, MO

Martha:

I agree that we need to offer our clients good marketing and use the latest technology, but some of my clients are not interested in high tech, and in fact, question it's validity.  They still trust newspaper's and magazine ads. 

May 09, 2007 03:59 PM
Martha Boardman
Coldwell Banker Dolphin Realty - Apollo Beach, FL
Thanks for the spelling lesson.  My eyes are tired and the print is small.  In response to Joan, yes some clients cannot grasp the new technology but if their home doesn't sell, who will they blame?  Sellers want to be "SOLD" and I'm sure that the cost of print media compared to the internet on a property that doesn't sell comes out of the agent's pocket.  An agent can reach a lot more potential buyers on the internet than they will with a newspaper ad.  A client doesn't have to understand the new tecnology but they will appreciate it when the property sells.
May 09, 2007 05:21 PM