There are a number of situations that are causing quite a stir in the real estate profession of late. There are also the same number of situations that are affecting the auto industry. Now, we cannot afford to listen to what is being said about the slow down in sales, the lack of bank financing, the mood of the buyer, the persistence of our sellers wanting more for their home than it is worth.
No... we need to do business as usual. We need to understand that all markets are not affected the same. Some of us have experienced the best year in your history of selling real estate. Yes, in 2008. Why? What did you do right? Were you just lucky? I don't think so.
People tend to listen to others even if the news is bad. How many of us have changed our way of doing business because of the reports that are broadcast every day? Sometimes, the news reports are changed several times during the day and most of the time the new report is worse than the one before.
Listen to them? Yes, of course. You would be a fool to ignore market conditions. But, fear the outcome because of what you hear? No... never.
My Broker, Bill Stas, told me on more than one occasion that he got into real estate at a time the market was tanking. Not as severely as this, I suspect, but wasn't good just the same. Remember the 22.5% prime interest rate of the 80's? Homes didn't sell then either.
Bill told me the story of when he began his career and how real estate was in a recession. He tells me his story not because he is trying to scare me but to let me know that during his first year in this profession, he exceeded all expectations of his company and that he was one of their most successful agents. He received awards, sold many homes and listed more than a first year Realtor would normally do. Why???
He didn't know the market was bad and went about his business the best he knew how. He persisted in doing what he was told to do to get listings, to work with buyers. But he didn't let market conditions affect his performance because he didn't know that the market was bad. Bad as compared to what? Last year? He didn't have a last year.
We all need to move on with what we do best. Secure buyers... many of them. Help sellers, yours and others too. FSBO's are on the decline. This market allows us to really shine in the eyes of our clients. We are the professional. We know what sells homes. We are educated in areas of financing and what can and cannot be done today. As a matter of fact, we are more equipped and prepared than ever before. We have technology and information at our fingertips. We can qualify our buyers and we can really prepare our sellers for the reality that exists in the market today.
What is the temperature in your town? Is it 30 below or is it 80 above? It really doesn't matter. After writing blogs on AR for a bit, I read the responses to find that many agents out there have had an absolutely stellar year last year. Did they let the market sway them to put their head in the sand? I think not.
Let's make 2009 a year to remember. Business as usual? I think not. But business to be had? An astounding yes.
Good luck and I'll see you at the closing.