Because of the function of a home, to house a family, it is by nature a precious possession. Homes should be advertised and sold as possessions of incredible important and not as simply high-end products. While buying a home is a process that involves a lot of calculation and consideration, eventually every home is bought based on the emotional connection a buyer has with the property.
Rooms in a home should not just be described based on square-footage and fixtures, but also for the feeling it emanates and the experiences had in the room. For example: “this room is great for kids, it has plenty of space for a large bed and room to play with toys on the floor”. Selling a home is as much about experience and feeling as it is about numbers and features. So when you sell a home, be sure to tell stories that immerse the buyer in the personality of the home.
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