The chance to stage an empty property is always an exciting one, you have a fresh canvas to start from and no real hinderance or theme that you have to work from. I recently worked on one of these properties which was an empty apartment in inner Hobart, the capital of Tasmania.
The difficult thing was that this apartment was spread over three different levels, and I was under instruction to only stage the main living area and bedrooms. OK, well how about the other areas of the house? No, just the main living and sleeping quarters. Fresh towels in the bathroom, please? Alright then was the response. Ahhhh.
This job was for a new business that was starting their own furniture rental business which was a great opportunity to partner someone who has since become a strategic alliance to Shift by Design. The best thing about all of this was working with a like minded business to assist them develop at the same time as my business does. It give me a solid partner and an ability to work with someone forward thinking who needed their furniture displayed appropriately.
The rooms were difficult as all the beds the apartment had a decent living space, but a small dining area right near the kitchen. It was used to photograph some of their product and for people to come through and see the products in placement. I was lucky enough to have enough inventory of my own to cover the property in relation to linen and pillows, rugs, art and lighting. Very minimalistic, but the key was to present the furniture and let it do the talking.
I guess what I am trying to get across in this blog is that work can come from the strangest places sometimes, always be aware and open to possibilities. Since this job I have found myself working less with the furniture company as a suppliers and more as partner. Very rewarding.
Some sample pics below:
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