Agents - Sell the home (not the homeowner)

By
Services for Real Estate Pros with The Scene Lab

Recently, we were setting up a video shoot for a gorgeous muliti-million dollar exclusive.  The agent was eager to get started and was looking forward to the process. "I can't wait," she confessed "I think this is going to be so exciting."  She then informed me that she would like the owner to participate in the interview process.  Actually she was hoping we would follow the owner around and let them talk about the many features in the home.

clap

It took a bit of persuasion, but after a few minutes it was agreed that we would not have the owner on camera. Am I a video snob? Not even close. Let me just say, just as it is your responsibility as an agent to look out for your clients best interest, it is our job as a production and marketing firm to look out for your best interests, and in turn the sellers as well.

Question: When you take photos of the home, is it recommended that the owner be included? Of course not. But why? It is the same reason that most agents recommend that owners remove family photographs and personal items and even bring in a home stager. The home needs to appeal to a potential buyer. They need to see themselves and their family in the home, not be thinking about the current owner and their family. The last thing we want is for a buyer to feel like they will be taking someones memories from them.

In rare cases (an investor who renovated bought and renovated a home, the custom builder who knows every nook and cranny) the seller can be included in the interview process. But as a general rule: use your video to sell the property, not its occupants.

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Tags:
real estate video
luxury home marketing
onscreen interview
online walkthru

Spam prevention
Show All Comments
Rainmaker
197,786
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes
Agreed! You provided video examples earlier that illustrate your point--even though all were very professionally presented. I would want nothing that distracts from selling the home--including agent fluff.
May 16, 2007 03:19 AM #1
Rainmaker
4,433,283
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
I agree.When I get a listing, I request the seller to take down the items from the fridge and all the photos so the buyers can picture themselves in the house.
May 16, 2007 04:02 AM #2
Rainer
4,213
Robert ABC videoTours
ABCvideoTours.com - Tracy, CA

i would not film and present the owner in the videoTour - however, I would want them to write the narration script for the videoTour.

 

Aug 21, 2007 07:53 AM #3
Rainer
12,477
Eric Carlsen
The Scene Lab - New York, NY
As a full service production company we include script writing and choice of professional voiceover talent in each of our videos.  As an alternative, agents can do a sit down interview allowing them to discuss the lifestyle that makes their client's property unique.  We understand that each provider will offer services that match their pricing structure.

Thanks,

Eric
Aug 21, 2007 09:42 AM #4
Rainer
45,517
Stephen Joos & Chris Brubaker- HouseFront
HouseFront - Denver, CO

Your last statement says it all,

use your video to sell the property, not its occupants.

Thanks for the great advice, keep it up. 

Aug 21, 2007 09:49 AM #5
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainer
12,477

Eric Carlsen

Ask me a question
*
*
*
*

Additional Information