Wow....That's a S-T-R-E-T-C-H

Real Estate Agent with HomeSmart Real Estate

I received an email today for a local agent in town today that I found very interesting.

This agent looked to have sent out an email ‘blast’ most likely purchasing a list of email addresses from one of the many companies selling such things. The email was titled “Touching Base”. The title and subject clearly infered that I had a relationship with this agent, which I obviously do not, but it’s a hook to get you to open the email – breed familiarity. Salesmanship 101. I have no problem with that, although I don’t use those particular tactics myself, to each his own.

My problem came with the body of the email, it read as follows:

“I wanted to touch base to see if there is anything I can do for you. As your local real estate expert and economist, I am here as your resource for information and updates.”

“Economist”… THAT is interesting.  I wonder what our Real Estate commissioner would think about that statement? In Arizona we are strongly encouraged not to advertise or work outside of our area of expertise. Clearly passing a real estate license exam does not constitute the expertise of an “economist”. Outside of our own local licensing laws in Arizona, this agent is a REALTOR and subject to NAR’s professional standards which holds a REALTOR to be honest and not mislead the public.

I just thought this was a stretch, and a poor one at that.


UPDATE: I checked this agents website just to make sure they did not hold a degree in economics and then I sent the agent involved an email as a professional courtesy to let her know that she might be advertising herself outside of her scope of expertise and to be cautious.

The response I got from the agent in it’s entirety was this: "The e-mail sent was from the Keller Williams 33-touch campaign, not something we ourselves wrote"

...And obviously not something they thought to proofread before sending out or feel a need to correct? Hmmmm.....

I know what a lot of you are thinking. “They are just trying to let there client’s know that they are on top of this crazy economic upheavals, stimulus incentives, etc… They are trying to be relevant to their sphere.” There is relevant and then there is overstating the facts, and let’s just say it, lying.

We have clients that are desperate for help right now, not just needy or curious, but actually desperate. Is it fair to communicate to those folks seeking professional advice that you have a higher degree of expertise than you have? Couldn’t an agent be taking advantage of an extremely volatile client? Maybe, maybe not….but why take the risk? Let’s hold ourselves to a higher standard of care to the public.

Thanks for reading.

UPDATE 2, March 13 2009:  Still on the drip e-mail program, even after informing them that I was an agent.

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Comments (10)

Tony Grego, 317-663-4173 #1 Trade Association for Alternative Inv
REISA - 317-663-4173 - Indianapolis, IN

As any source of advertising it is just to open the door. Always interesting to see what happens after they get in the door.

Good post


Feb 25, 2009 02:04 PM
Brent Johnson
Chase International South Tahoe Realty - South Lake Tahoe, CA

You are right. Calling your self something that you are not is not our job and it is too bad that some have to resort to doing that!

Feb 25, 2009 02:06 PM
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

You don't have control over what Keller Williams sends out about you?  Really!?!?!  Then that's another question to ask them when they continue to recruit me.  How scary is that? 

Feb 25, 2009 02:12 PM
Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Interesting that she sent that email to another agent.  I wonder where they buy their list from?  I agree that calling oneself an economist is making a stretch.  Interesting that this came out of a 33 touch campaign.  You would think someone would have looked that information over carefully.

Feb 25, 2009 02:26 PM
Tiffany Cloud
HomeSmart Real Estate - Gilbert, AZ

Suzanne - Not sure how that particular drip campaign works, but you usually have the opportunity to view those ahead of time if you make the effort.  I can understand occasionally missing one, which is why I took the time to email the agent.  To respond in a manner that communicates, "even though it has my name on it, I didn't write it - so the content is not my responsibility" is a problem in my view.

Marchel - As usual, I agree with you.  Technology can be great, and who does not love the idea of automation?   However, we still need to control the technology and not let the technology control us!


Feb 25, 2009 02:52 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

What is the purpose of sending that kind of an email to a fellow agent?  Did you get the feeling they were trying to recruit you?  It just doesn't make sense.  I have heard they have a very lucrative recruitment program, but the rest of the email doesn't sound like they were targeting agents.

Feb 25, 2009 10:30 PM
Tiffany Cloud
HomeSmart Real Estate - Gilbert, AZ


I don't think they were trying to recruit me as an agent, I think they most likely spent as much time looking through their email addresses as they did the content of their email.  It will be interesting to see if I remain on their drip email program or not.

Feb 25, 2009 10:37 PM
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Tiffany- Welcome back! Good to see you around! Katerina

Feb 26, 2009 03:20 PM
Cory Maguire

Excellent article....In light of these times, a lame touchy feely "what can I do for you" drip email screams of insincerity.  Step up in integrity.  Bring authenticity.















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