What do Realtors expect mortgage guys to blog about?

Tony, I for one would like to see some up-to-date info on FHA/VA. Over the last few years so many alternatives available have forced these to the background. With current conditions, I believe they will become important again, now that everyone has forgotten how to use them.

Regarding Janet Guilbault's comment above, the only reason we bash lenders is they don't keep promises, and they don't keep us informed. Sometimes it is both, overpromised and do the ostrich thing rather than deliver the bad news.

Tony - I don't think it matters what you blog about.  Let's start with your motivation in blogging.  Why are you doing it?  Why are you doing it here?  Are you doing it elsewhere? 

• A blog post can be a blatant advertisement "Send me your referrals",  (something I am against)
  
• It can be newsworthy and educational, (Something I do like)
• or it can also have an underlying marketing theme (relating to a mailer or other marketing plan you are working)

No matter what it is, just start writing, it'll all fall into place.

How about things people can do to try and clean up their credit.  General things that could apply to a lot of people.  What about things that first time homebuyers need to know about.  They've never gone through it before.  How about explaining what the process is of getting a loan from start to finish and things they can expect to happen.

Hey Mike Mueller, where did you get that active Mike picture thingy at?  I've seen several people that have them with their name in place of rain.

Becky - I made it myself.  Actually - I made a bunch.

I don't assume :)

you've just got to find your niche - local and other

make yourself a person that gets calls from that niche

if you want to niche something like the MMA, then write about it in a series...

if you want to niche reverse mortgages - then write about it and how local legislation will affect it

but find the couple special programs you like and market those - then market to you area.  

 Hi Tony,

Go to RSSpieces.com, you will get at least 365 ideas, 1 to use every day of the year.

Tony,

I was meeting with an excellent CFP in her office the other day and I was telling her about my business.  I told her I primarily focus on FTHB's because my programs are so strong and I take a very consultative approach to my job.  She then asked me, "well do you do refi's too?"  I was stumped as to why she would ask me that because, to me, that is a common fact, of course mortgage brkers do refi's. 

I now realize that because we spend so much time with our kind we can lose touch with other peoples perceptions of our industry.  I forgot that before I became a mortgage broker I did not know we existed.  Because I felt like everyone knew what we did I not even mention it, Im glad she asked because she had a referral for me to work on.

Perhaps you can write about exactly what it is we do, why we are not evil and why in some cases our customers are better off with us than at their banks.  How about all the self employed borrowers who have been turned down at the bank and think they need to change all their income documentation when we can simply take them stated.  Thanks.