I am sure that some people will skip right over this post due to the title. With that said, for the ones that read this post, you will understand why I titled it this way. Last night I was sitting in the office working when the television comes on in the living room. Lo' and behold, American Idol was on. Now, I am not a big fan of this show, but I am a big fan of music. Toward the end, I heard them introduce Mishavonna Henson. It was easy to recognize a name like that. Mishavonna was a contestant last year and did not make it through the challenge; let's dig in deeper here.
Mishavonna might not have won last year. However, that has not stopped her from tasting some success. She is a very talented singer. She still makes mistakes that keep her from being the great singer that she can be. Her biggest plus is that she is just 18 years old, so she has many years ahead of her.
In our world, clumsy mistakes can cost us our careers. I see it yearly, monthly, weekly, and sometimes daily. Whether it is a huge mistake that can cost thousands of dollars or a mistake that costs nothing more that anguish. Either way, making mistakes is a part of being human and something that has to be dealt with. The issue is more pressing when we make the same mistakes over and over again. This is where the real issues surface. At some point, competence comes into play.
In our business there is no, "There is always next year". With most customers, this is a one shot deal. What makes it even more important is the fact that we are not just working for the deal that is in front of us; we are also working for the 1, 5, 10, or however many referrals that this customer will be directly and indirectly responsible for us getting.
The customer is knocking at you door, holding on the line, or sitting in the lobby waiting for you. Are you ready for them?