Big Real Estate Company Exposure Using A Small Company - Value Marketing

It has been said a million times, print advertising does not sell homes.

Say it with me again, print advertising does not sell homes.

That's right!  Print advertising does not sell homes. 

Home Buyers Are Online.  (Print advertising is usually marketed  online, as well). 

Big Real Estate Company versus Small Real Estate Company

Sellers will not necessarily net more in this market if Seller pays more, and Sellers do not necessarily need a bigger company to sell in this market.

Consumers should know the power of the Internet Data Exchange.  IDX.  The sharing of Multiple Listing Service that allows all brokers to share the same properties on their iindividual company websites.
 
Frustrated sellers have a need for marketing exposure, and at the same time feel that the real estate company they use is giving them maximum marketing, and value. 

So consumers should know that it is not the size of a company that will sell your house.  Every single real estate company(big and small), and every single agent of all those companies can sell your property to their customers .  
 
When a seller signs a real estate listing contract, whether with a discount company, MLS Flat Fee company or Traditional higher priced commission company, the  property is marketed not only on the MLS, it is autoplated to Realtor.com and on other high traffic real estate websites.

The top ten real estate websites are here: 
 
http://www.marketingcharts.com/interactive/top-10-real-estate-websites-august-2008-5966/   

If any  MLS IDX participating real estate company "excludes" properties from appearing on their website, then that is in violation of the anti-trust act.  (Not smart, not good).

In other words, a traditional real estate company can not exclude the listings of a discount broker.

Here is an example of a property for sale: 

10 Brae Loch, Shelton, CT using smaller real estate company paying less commission, but getting the same internet exposure as the Known-name companies, and high traffic websites.
  

Here are examples of where you can find your home for sale on big company websites:
 
Raveis:
 
http://www.raveis.com/propdetail.asp?STATE=CT&PG=1&LASTPG=5&TOTAL=21&FROM=propfind&KEY=2625118&FSTKEY=2625118&LASTKEY=2625118&sortdir=ASC
 
 
Coldwell Banker:
 
http://coldwellbankerresidentialbrokerage.96001401.900602.idx.coldwellbanker.com/propertysearch/propertydetail.aspx?LID=10964642
 
Zip Realty:
 
http://www.ziprealty.com/buy_a_home/logged_in/search/home_detail.jsp?property_type=SFR&source=CTF_HF&cKey=6x2flwrq&page=1&listing_num=98404976&mls=mls_hartford
 
Remax:
 
http://cedarland.connecticut.remax.com/listings/listingdetail_r4.aspx?LID=65177972
 
Print ads are not the way.  realestatebook.com web hits doesn't even compare to craigslist.org for hits.  Marketing on craigslist is free.  
  

Bottom line:

Seller's homes are  marketed by all those "big companies" even if the Seller uses a discount broker, or a MLS Flat Fee Company.

Sellers should never count out the the smaller company for quality service and value.  A boutique (small) company can "sell" your property just as efficiently and effectively because of Internet data exchange marketing.