The other day I came across a photo of a guy, who was not only looking the opposite direction of the camera, but his mouth was all of the way open as if he just saw a UFO coming around the corner….and no...it was not a joke.
Unfortunately, his picture was on a brochure for a gorgeous home he had listed (a stunning $3 million dollar property) and now I have no recollection of the house details, pictures, address...nothing. I was so shocked that somebody could confidently place their photo, which was clearly taken while he was sitting at his desk with a jumble of paperwork in the background, on such a beautiful high-end marketing piece.This may come across a little too controversial; I am not at all intending to be rude. However, let's think about it….if you don't have a professional photo or at least a really decent one....don't attempt to use just anything. Don't crop your head out of some other random shot; don't get your camera out and take one of yourself (you know who you are out there). Take pride in yourself and your marketing. First impressions go a long way whether we want to believe it or not. It could be a matter of a sale, listing or referral.
Ask around to other agents in your office where they had their photos taken or simply use a logo, it's relatively inexpensive and it can go a long way. Just don't make it go soooo long that you're still using your picture you took in your 20's when you're in your 50th year of business...be real, be classy, take pride in yourself and your business.
Yes, this is a proverbial "purple elephant" discussion but somebody should speak up.
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