Considering putting FSBO listings on your website? You should

By
Real Estate Agent with Account Exectutive, Mercury Network - a la mode

I was talking with a broker this morning about an idea that he had.  He was talking about marketing to FSBO's -- shocker, right?  Actually his idea had some merit.  He was talking about marketing to FSBO's not to get the listing but instead give them the ability to list their home on his website.  His initial thought was to look for another service provider that would give him the ability to do this but after thinking about it I came up with a different way to use his current XSite.  Because a Broker XSite gives you the ability to add profiles for every agent, that doesn't mean that they have to specifically be agents.  Let me explain further.

Because you have unlimited profiles that you can create under a Broker XSite, why not add the FSBO's information as they write in telling you that they want to list their home on your site?  Now, let me say that you should definitely check with your local board as to whether you can add FSBO listings to your website -- I know in Oklahoma, our board eliminated the "$500 gets your home on the MLS" marketing, because there were agents getting the $500, posting the listing on the MLS and then not doing any service behind it when a contract came in.  Sellers were under the assumption that for $500 they were getting the whole service (list, negotiate, sell, etc.)  So they put a nix on this a couple years ago which is why I say to check locally.

But if a FSBO called or e-mailed me wanting to add their home, I would fire up my XSite, log in and then add their contact information as a new profile.  And because my Broker XSite lets me set the permissions that they have I would simply limit them to only having permissions to upload their listing.  There is a menu selection that includes FSBO as one of the entries.  At this point I would create a custom listing page that filters out all listings but the 'FSBO' status.  Bingo, all FSBO properties on my website!  If someone writes in to ask about the listing I can either have the e-mail go to the homeowner or I might go above my normal service level and work with the FSBO.  Who knows, I might even work out a fee for the service at the end.  I might even be able to turn a few of these "customers" into full fee clients.

What a great marketing piece to the FSBO community!  With the decline in FSBO website traffic, this might be a way to build an inventory of FSBO listings that hang off of your marketing and search engine results.  This would definitely drive me to change up my postcard message and talk about a great website to see all of the FSBO properties in your area! 

In a world overflowing with agents rushing to get into the foreclosure market, this is a way to identify a niche that makes you the expert in a sea of faceless foreclosure agents.

Comments (9)

Virginia Hepp - Mesquite NV REALTOR
Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

Hmmm...we can't put FSBOs in our MLS, but I can put them on my blog.  Thanks, Eric, I may try that.

Feb 26, 2009 12:51 PM
Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen

I also would place unrepresented sellers on my blog and website and even the -1800 call capture for leads.

Feb 26, 2009 12:53 PM
Robin Scott
Robin Scott, REALTOR® - Austin, TX
Broker, REALTOR® - Austin Texas

I think it's a great idea to put them in your blog or on your Web site because it gives you an opportunity to advertise yourself as a buyer's agent. It's more exposure for you. Be sure to get their permission in writing.

Feb 26, 2009 12:54 PM
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com

I don't think there are many fsbos in detroit that are priced to sell

Feb 26, 2009 12:55 PM
Jamie and Terri Griffis
1827 Real Estate, LLC - Hamilton, GA
Lake *Home *Land

Sounds intriguing. I may have to look into it, I mean, could it hurt my business? It may drive a buyer client or two my way. It may get me a listing, who knows?

Feb 26, 2009 12:58 PM
Nelson Bermas
EXIT Real Estate Consultants - Lexington, SC
Your Lexington REALTOR®

Like what Eric said, check with your broker in charge and local board before you start.  Some MLS boards don't allow members to advertise homes without a listing agreement.  I thought about doing the same thing and got shut down.  Nice if you can do it in your market.

Feb 26, 2009 01:15 PM
Eric Richardson
Account Exectutive, Mercury Network - a la mode - Edmond, OK

Thank you to everyone that has responded so far.  I hope that maybe a few new ideas might come out of it.  There's probably 3-4 variations of this idea that might work for your market.  Again, anything outside the norm of a traditional listing, check with your board first.

Thanks again to everyone!

Feb 26, 2009 01:31 PM
Brian Burke
Kenna Real Estate - Lone Tree, CO
Broker & Advising Expert-Denver Luxury Real Estate

Russ is on to something LOL. We had thought about this before and were offering it to FSBOs but by gosh they are so sceptical that everybody but one refused (didn't want to have anything to do with agents period), and the ones who wanted to do it were past clients who ended up listing with us anyway... ~Rita

Feb 26, 2009 01:38 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

This is a grand idea! I will see my Web Site Person tomorrow morning and may add another catagory! thanks!

Sep 11, 2011 04:29 PM