What Comes Out of 'The Black Hole'

Real Estate Agent with M Realty

After years in this business, my husband has learned a few realities about my business:

  1. "I just have to return this one phone call." Translation: 30 minutes and several phone calls.
  2. "I just have to run down to my office and shoot out a quick email." Translation: 20 + minutes in the office.
  3. "I'll be in my office catching up for just a bit." Sadly the translation: I'll be in bed about an hour after you.

Consequently, he has affectionately referred to my home office as, 'The Black Hole.' I have three children so he certainly appreciates the fact that I get things done when I have time and unfortunately, that isn't always 9 to 5. This week, something fun came out of 'The Black Hole' that I'm excited to launch: My Las Flores hyperlocal community blog.

my-las-flores-e28094_12357039494331After working in the Orange County community of Las Flores for several years, I began to rethink the methods for marketing. Since the launch of OC Real EstateVoice, I knew my business was headed in a profoundly new direction. I knew that consumers were looking for information about a community (listings, trends, values) not just another, 'Look what I sold!' marketing piece from an agent. Hence, the birth of the My Las Flores site.

I've got a couple tweeks to make as of yet - the video has to be redone. It's excruciatingly long and I made the video on garbage day with garbage cans out on every street. Bad news, so this will be my project for the coming weekend. But overall, I like the direction it's heading in.

Every now and then I emerge from 'The Black Hole' and something satisfyingly 'tangible' is born. This is one of those weeks. :)


Originally posted on OC Real Estate Voice.


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
ActiveRain Community
California Orange County Rancho Santa Margarita Las Flores
My other blog is
Club Chaos
Diary of a Realtor
orange county
my las flores
hyperlocal sites

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Pat Tasker
Shorewest Realtors - Germantown, WI
Your Milwaukee Metro Area Agent (WI)

In our house it is "I just have to drop something off at the office"  This happens everytime we are leaving to go out of town, or leaving for the airport! 

It got to a point that the day before leaving someone in the family would say "we are leaving at ___ time, and we are NOT stopping at the office"....LOL

Feb 26, 2009 01:47 PM #1
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Congratulations for pulling it out of the black hole!

Feb 26, 2009 01:49 PM #2
Vince Divarco
DUCTZ of Tucson - Tucson, AZ
DUCTZ Air Duct Cleaning of Tucson & Green Valley

I know what you mean about "The Black Hole" - most evenings I can be found working late into the night from my desk at home, planning for the next day.  Good things come out of my Black Hole too - I just have to work in a little more balance!

Thanks for the reminder!

Vince - DUCTZ

Feb 26, 2009 01:49 PM #3
Franklin & Brentwood, TN Homes Mike Nastri
Keller Williams Realty - Franklin, TN
It matters to us as much as it matters to you.

Great job on the video, I hardly noticed the garbage containers.  Seriously though it looks like a great place to live.

Feb 26, 2009 02:00 PM #4
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

That's so cool, Linsey! That's definitely something I'd love to do - a blog for my community.  So many great projects, so little time!  (BTW, my husband gets that "look" on his face whenever he sees me angling toward my computer.  He knows what it means - pretty much, the same thing you've stated above!)


Mar 02, 2009 06:16 AM #5
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