less buyers and more sellers, Make your home Stand out

By
Real Estate Agent with wexzilla.com

The question I have been asked quite a bit lately from sellers is , “Should I Stage my house” in order to sell it at a better price and more quickly?

  Before I answer that question, you should know more about the

A-B-C’s and 1-2-3’s of Home staging by Craig Schiller who is the Founder of one the premier home staging companies in the country.

In great detail, he outlines the 2 steps ,

1) prepping the home, making sure the home is in physically presentable condition and 2) staging the home.

In today’s challenging market with less buyers and more sellers, Make your home Stand out

* enhanced marketing such as staging your home so it appears above your neighbors and your competitors (often they are one in the same) is critical.

* A home that has obvious physical flaws or simple lack of upkeep leads buyers to wonder if something they cannot see is wrong with the home.

* A home that has no poor street presence s a result of an unkempt front yard or exterior will deter drive-by traffic from calling to ask to even see whats beyond on the inside.

* An empty home does not feel as warm as a dressed home. Make sure you use furniture that will appeal to the broadest amount of buyers

Reach out to one of the many truly talented staging experts here on Active Rain.

Comments (7)

Don Rogers
Keller Williams Realty Chesterfield - O'Fallon, MO
Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes

James,

These are some very good points and folks should consider at least a consult with a home stager.

Feb 26, 2009 11:16 PM
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production

Wexy....with all your information that you provide to Joe Q. Public, you'd better be the best realtor out there.  BTW are there any Cherry Creek Offices that you're working with in Scottsdale?  I'm not licensed for AZ, but was just wondering.

Feb 27, 2009 01:12 AM
Eric Murrietta
Homeowners Financial Group USA, LLC - Scottsdale, AZ

James,

I have been looking at some homes with my in-laws who are searching for their next home and let me tell you, the dirty homes are going to be hard to sell.  It's like shopping for anything in today's world...you aren't going to pick out the ugliest sweater in the price range you've chosen, you will want to pick out the prettiest.  Same goes for homes.  People will find the house that suits them best in their price range and it typically isn't the one that screams of dirt, filth and work to get it looking right. 

Feb 27, 2009 07:25 AM
Kim Tavares
Legend Residential Sales LLC - Dix Hills, NY
e-PRO - Long Island, NY

Hi James,  Excellent advice.  Pretty sells and dirty smells!

Feb 27, 2009 08:47 AM
Doug Curtis
Keller Williams Heritage - San Antonio, TX
Your Agent for Life
A good way to get your client onboard with the staging concept is to align with a good stager and provide a couple of hours of complimentary staging.
Feb 28, 2009 06:50 AM
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

The last home that my marketing guru and I purchased was not visible from the street below, but the driveway was full of weeds, overgrown vegetation, dead vegetation, etc. I didn't want to go up and look at it, but my marketing guru has landscaping as one of his avocations. We went and looked, and bought, and re-landscaped, but the home had been on the market for six months, and that was back when it was a seller's market with homes getting five offers at the end of the first day. That tells you something. The cruddy homes will eventually sell, but people like my marketing guru are few and far between, so if you want to sell it fast, clean it up!

Feb 28, 2009 11:25 AM
Benita Gottfried
New Vision Interiors LLC - Hopatcong, NJ

I believe that a consultation with a local stager as part of the listing package, will help most situations. The sellers are not aware of the changes and quick fixes that can be made that will give their home the ultimate advantage. sometimes they just need a little guidance along the way.

Mar 03, 2009 10:51 PM