Shoes... how do yours look? Are they new, old, stylish? Tennis shoes, walking shoes, heels, flats, loafers or whatever? Do they shine or are they dull, dirty, muddy, scuffed?
Now, I am the first to know that the economy is difficult today and that many of us do not have the money to purchase new items of clothing, such as shoes. This is a given. BUT, have you ever looked closely at people who you admire? People who you may respect because of their success in the profession or occupation that they have chosen to be involved in? Take a look at their dress. Neat, clean, pressed and matching. And all of it is topped off with the correct pair of shoes.
The single most important thing we can do in our business is to dress as if we are truly a professional. Dress for success.
Years ago, our bank holding company actually hired a professional "Dress for Success" consultant. They came into our staff meetings on a quarterly schedule and instructed us on the correct, professional attire that insures our success. Now, many of us are saying to ourselves, but business attire today is casual. How casual is it, really? Tennis shoes? Dirty, loose fitting jeans and loafers? I don't think so.
The single most item of dress that is most noticable is your shoes.
SHINE THEM. Take pride in how you look. You may not sell more real estate by a clean, shined pair of shoes, but I would venture to say, that your client will look at you with more respect and feel that you are truly a professional. This will give them more confidence in you and also will give them a piece of mind that they have the best available agent working with them. In turn, they will refer you to their peers and friends and family when asked about buying or selling a home or business.
This is not a command. It is not a proven method of doing business. But I do know, when you look professional, you will act professional. Ask anyone in uniform.
It will even make you feel good about yourself.
Look good, feel good. They go hand-in-hand.