Special offer

You Can't Discount a Discount!

By
Real Estate Agent with Rooms Realty

Why do Buyers offer less?

Condo for saleLast week I showed a condo that was priced at $110,000 and it was actually in very good shape with newer items. The complex was built in the late 80's but the association has done a fine job of maintaining it and even recently replaced the roofs, siding and gutters. The fee's are still low and the unit was in a great part of the complex.

Get this the buyer wants to offer $90,000 - $95,000 because it is a buyers market. I wanted to scream "You can't discount a discount". Here's the best part - in 1995 these units were selling around $110,000 and at the peak 2004 they were getting around $155,000. So at $110,000 I would say this is already a discount.

So why is it that buyers today want to Discount an already discounted price?

It seems like they find something they like then go for the throat and offer 15%, 20% and some even 50% less.  I wonder sometimes if they really want to buy. Where does this stuff come from? The news? The web? Their family & friends? Please someone tell me who is teaching buyers this stuff????

If you really want to buy a home you need to listen to the professionals!

As REALTORS we have access to the comps, so we know not only what homes and condos in the area are selling for but we can show you how much less the offers have been. In today's Macomb County market we are having to go back over 10 years in some areas. But we do have the data. Buyers need to quit listening to late night TV, their aunt Millie, their good friend Johnny and the media.

There is a pinnacle point at which every home sells, when the scale tips in favor of the seller and that is when offers are made. If you play the "it's a buyers market game" and try to "discount a discount" by making an offer below that point, you will lose the home and be out bid by another buyer. 

Believe it or not Macomb County homes are selling and sometimes with multiple offers

Regardless of what you hear it is a great time to buy a home or condo. Prices are low, rates are low and Uncle Sam is giving an $8000 tax credit.  Currently 17% of the market is bank owned homes and condos however 70% of what's selling is bank owned. That means the discounts are moving off the shelves and fast.

So if you find a home you like move fast but please do not Discount a Discount!

 

Al Phillips
Al Phillips (Realty Executives Stoney Creek) - Rochester, MI

Cindy,

You are a great writer.  Your post is so true.  I am working with an investor right now.  He is looking at bank owned homes priced $50,000-75,000 and he is writing offers of $8,000 to $18,000.   He sure is discounting a discount.  I am going to start charging him $150 for every offer we write.  So far we have written nine very low "low ball" offers.  Of course, none of them have been accepted, most were not even countered. 

WHAT A BUSINESS!!!!

Al Phillips    REALTY EXECUTIVES Stoney Creek

Feb 28, 2009 05:43 AM
Anonymous
GARY ROTAR

no truer words spoke on this subject.  we have many power of sale homes (REPO"S)  and the banks won't warrant anything so people are afraid of the unknown  and worried that prices haven't hit bottom yet.

Feb 28, 2009 06:24 AM
#2
Ed & Cindy Knight
Rooms Realty - Washington Township, MI

Thanks Al - you are to funny. My poor son Mike is going thru the same with an investor. I told my son to send this post to his investor clients

Feb 28, 2009 06:27 AM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Cindy, we have a few buyers like that too.

Just make the offer and get the house, it is already a good buy, right?

Feb 28, 2009 11:08 AM
Kris Wales
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI

Cindy, I think you are channeling my thoughts :-)

I had a buyer tell me the other day that he knows homes are selling for 50% of value.   Perhaps - 50% of 1992 values but not 2009 values.

They're already priced well!

Feb 28, 2009 09:17 PM
Allison Stewart
St.Cloud Homes - Saint Cloud, FL
St. Cloud Fl Realtor, Osceola County Real Estate 407-616-9904

It is the equivalent of asking the cashier to reduce the after holiday items already on sale. Likely it is not going to happen.

Feb 28, 2009 09:49 PM
Ed & Cindy Knight
Rooms Realty - Washington Township, MI

Missy - yes exactly I say just make the offer before its gone

Kris - hey maybe you have my son Mikes buyer

Alliaon - yep or asking for more money of the dented can

Mar 01, 2009 10:57 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate


"Where does this stuff come from? The news? The web? Their family & friends? Please someone tell me who is teaching buyers this stuff????"

It's Dad....

I think when I am ready to write the offer, have gone over the market analyses and they say they want to offer X% off the list, we need to get Dad on the phone.

 

Mar 01, 2009 09:17 PM
Ed & Cindy Knight
Rooms Realty - Washington Township, MI

Yep Maureen you are right - in the case of my condo it was their kids

Mar 01, 2009 11:59 PM
Tom Boos
Sine & Monaghan Realtors, Real Living - Grosse Pointe Farms, MI
Providing the very best of service to Sellers and

Hey Ed:  In this market it seems that most buyers DO feel that you can "discount a discounted price".  Last week, a potential buyer who had been considering a $189,000 home (corporate owned) surprised the "heck" out of me.  I was very excited to inform the buyer that the listing agent had just reduced the price to $135,000!  My buyer didn't share my excitement.  Her question to me was, "I wonder if they'd accept less. . . like $85K"?  Huh?  What?  Are you serious?  When I suggested that an offer at that level may not be favorably viewed, but we can write it up anyway, she responded, "Hold that thought. . . I may want to go LOWER."  I'm still "holding that thought" a week later.  Bye the way, the home is now "Pending".

Mar 08, 2009 03:32 AM