Office Training...................

By
Real Estate Agent with Aubrey and Associates Realty

We had an office training on the technology that ERA provides us as agents to help us succeed.  There is a lot there to help us, much of which I will admit, we haven't used the way that we probably should.  That's alright, there is time to correct some of these things.  One thing that I found amazing is that our company web site allows for up to 99 photographs of each listing.  Without shooting a virtual tour of several rooms, I don't know how I would take 99 photographs of the homes that we have here in the Cedar City area.

Don't get me wrong, we have several great homes that would take up a lot of photographs to show the property well, but 99 is a lot of photos.  One thing that came out of the research that ERA has done is that 86% of home buyer begin their property search on the internet, and the majority of them (I forgot the percentage exactly) only contact an agent after they have come to a buying decision. 

This is huge!  I believe that we should think like customers when we are marketing properties.  If they are for the most part making a decision prior to talking the agent, then to me it would stand to reason that we need to make sure that we take as many photographs as possible.  Another thing that we learned is that lifestyle is a huge selling point.  I knew this, but it did help to remind me of this. 

I don't think that it is important to take photos of the toilets, (especially with the lids up), but good photos of the kitchen, master bedroom, living rooms, lifestyle ammenities, (like walking paths, skiing, golf courses etc.).  I now know that I need to do a better job of selling the lifestyle here. 

There are great hiking and walking trails, a beautiful golf course, National Parks and and Ski Resort, that I haven't included in the photographs that I use in my listings.  It was a good wake up call for us!  Just some food for thought that I would share with everyone here at the 'Rain.

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If you're looking to buy or sell real estate in South Davis County, Utah; please give us a call.  We would love to earn your business!

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Rainmaker
1,924,738
Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!

Tony and Darcy

One can never train enough

Sincerely

Tom Braatz

Feb 27, 2009 05:41 PM #1
Rainmaker
718,124
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

WOW, 99 photos!

Good: If you ever 'needed' 99 photos, there are available placemarks.

Bad: There are few instances where that many would be needed

I see listings with photos that are so similar to each other, they are redundant. That takes up bandwidth to send, paper to print and does not assist a buyer in their decision making.

And I agree, toilet lids DOWN in any photos . . . ;)

Nice post!

 

Feb 27, 2009 11:11 PM #2
Rainer
14,841
Rod Moser
Powerhouse Team - South Jordan, UT

I think it is a great idea to get some photos of the neighborhood and surrounding amenities!!  Fantastic idea.  What a great way to help them get a feel for the area and the home.

Mar 01, 2009 02:34 AM #3
Rainer
14,841
Rod Moser
Powerhouse Team - South Jordan, UT

I think it is a great idea to get some photos of the neighborhood and surrounding amenities!!  Fantastic idea.  What a great way to help them get a feel for the area and the home.

Mar 01, 2009 02:34 AM #4
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