We had an office training on the technology that ERA provides us as agents to help us succeed. There is a lot there to help us, much of which I will admit, we haven't used the way that we probably should. That's alright, there is time to correct some of these things. One thing that I found amazing is that our company web site allows for up to 99 photographs of each listing. Without shooting a virtual tour of several rooms, I don't know how I would take 99 photographs of the homes that we have here in the Cedar City area.
Don't get me wrong, we have several great homes that would take up a lot of photographs to show the property well, but 99 is a lot of photos. One thing that came out of the research that ERA has done is that 86% of home buyer begin their property search on the internet, and the majority of them (I forgot the percentage exactly) only contact an agent after they have come to a buying decision.
This is huge! I believe that we should think like customers when we are marketing properties. If they are for the most part making a decision prior to talking the agent, then to me it would stand to reason that we need to make sure that we take as many photographs as possible. Another thing that we learned is that lifestyle is a huge selling point. I knew this, but it did help to remind me of this.
I don't think that it is important to take photos of the toilets, (especially with the lids up), but good photos of the kitchen, master bedroom, living rooms, lifestyle ammenities, (like walking paths, skiing, golf courses etc.). I now know that I need to do a better job of selling the lifestyle here.
There are great hiking and walking trails, a beautiful golf course, National Parks and and Ski Resort, that I haven't included in the photographs that I use in my listings. It was a good wake up call for us! Just some food for thought that I would share with everyone here at the 'Rain.