Check out the first part in this series here. All the talk is about SEO these days that is if you have a website and you want more visitors. But the thing I never see anyone talking about these days is getting Re-Visitors. Whaaat? Think about this for a minute, SEO is all about driving traffic to your site. That’s important I won’t lie. Without traffic your site isn’t really doing much. So you work on SEO and you bust your buns trying everything under the sun to get people there. Then the SEO gurus preach content, content, content and more content. That’s true. Without good content people go buh-bye and click off your site. If you use Google Analytics you can track how fast people say bye to your site by checking your bounce rate and yes you should be tracking this because it’s important. But and I stress the but, the thing I never see is advocating people to simply come back. Simple enough but why is no one ever saying this anymore?
So like I was saying above you work so hard driving that traffic to your site. You work so hard making sure you rank well in the SERPs but every aspect of this type of SEO depends on being found in the Search Engines. So it’s a crap shoot each time your potential visitor uses Google and tries to find your site. Unless your site ranks #1 for every single key word or phrase (which it doesn’t) then you are losing out on visitors, especially the ones who have already visited your site! That’s what I am trying to get across here. You already did the work but you aren’t even asking them to come back. Why is your site missing out on this niche?
So what can we do about it?
Plenty and that’s what this series is about.
Like I said in part 1, you need a favicon but just having a favicon isn’t going to make people actually save this site to favorites and that’s why I said we need a call to action. So let’s do it! (Oh by the way do you like my favicon?)
First go to my Eau Claire Real Estate site if you haven’t seen what I am talking about and you should see what I mean instantly. Then tell me if what you saw is too annoying. I wasn’t sure if I was going too over the top and I would actually like some input. I know everyone hates popups but this only lasts 3 seconds and it moves so it’s not really in your face if you want to move around and if you click on it this will save it to favorites. It does not work in Firefox and I haven’t found lines of code that will make it work in both. So if anyone knows please let me know. I figure if someone is using FF they probably would know how to do this anyways and hopefully the message gets across regardless.
…Anyways my point is that I am asking people to save this site to favorites. I am asking them to come back. In fact I think I might ask them on every page of my site to come back. I want re-visitors. I want people to come back. I don’t want to have to depend on my extensive SEO work to make my site found every single time. Notice also that I have applied on the top right a simple button that has the same effect. I am asking over and over on purpose. I want people to keep stumbling across the idea and hopefully come back.
Stay tuned for more parts in this series. Coming up…How to social network your website. Oh yes!
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