What are you worth?

Real Estate Agent with My Florida Homes For Sale
“What is your commission fee for selling my home?” is almost always the question first and foremost in all home sellers’ minds. The question is commonly asked the first time you speak to a potential seller. It can even be difficult to get a listing presentation appointment unless as an agent you say you are willing to cut your commission. It’s important to remember if you are marketing yourself in a way that sets yourself apart from other agents you will get you more listings. A few real estate agents offer to reduce their commissions simply because they don't have the ability to find potential buyers. They will do anything to list that home owner’s property. Sometimes they will even accept a list price that is way above what the property should truly be listed for. For you the challenge becomes more than just persuading the seller why they should list with you, you must convince the seller why you are worth that 6% commission. The primary goal of any listing presentation is to get the listing agreement signed on the spot. Arriving at that goal requires the skills needed by any competent salesperson. Confidence in your skills, your systems and your right to protect your commission is a crucial aspect in staying productive through the changing market conditions. By continuously learning new sales techniques and improving your knowledge you will give yourself a needed advantage. Then the next time a seller asks a question about reducing your commission you will be prepared to confidently answer why you are worth than any other agent. But it will only work if you believe in yourself.

Comments (2)

Ken Jansen
REMAX INFINITY - Overland Park, KS
REALTOR, CRS, 913.908.2215

Hi Kyle,

I have been using a pre-listing package which includes my marketing program as well as why I do each item, my preparation ideas such as pre-inspection, home warranty and home staging, as well as my fee schedule and minimum listing time. It has reduced a lot of the hassles you mentioned. I also include the David Knox pricing video and preparing your home to sell video. Good luck.

May 10, 2007 02:50 PM
Kyle Hogan
My Florida Homes For Sale - Melbourne, FL


Those are exactly the types of "tools" that will help get the listings and exactly what I was writing about. :) 

May 10, 2007 03:37 PM