Social Media Monitoring for Real Estate

Education & Training with Consistent Clients

Monitoring your online reputation as a real estate agent is an essential part of marketing. Not only do you need to know what your clients and acquaintances are saying (to your face or not), but you also need to be ready to defend your reputation if an issue ever comes up, as trustworthiness is an essential quality of a real estate agent. If your clients are Googling you and finding bad info, that could easily lose you clients without you ever knowing it.

I talked about the importance of your online reputation, and how to monitor it, in my post Your Reputation is like gold in Real Estate. But I came across a great post at Social Media Explorer on the Quick ‘n Dirty Guide to Setting up Social Media Monitoring and wanted to share it with you. Whether you’re active on social media or not, I think they give some great pointers on monitoring your social media presences quickly and easily.

If you’d like to take it a little further and really get into monitoring and tracking your name, company and keywords across the web, try this post of 100 Tips, Tools and Resources to Protect Your Online Reputation.

This may seem time-consuming, but many of the tools are designed to do most of the hard work for you. Putting in RSS feeds for the results page of your searches into a feed reader like Netvibes or Google Reader can also speed up the time it takes you to scan through the results. And the peace of mind that comes from knowing what people are saying, and what results come up in the search engine is worth a small amount of time weekly to keep an eye on things.

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Online real estate marketing coach tips - Social media monitoring for real estate


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Lorrie Morgan-Ferrero

Great topic, Rich! So many Realtors don't get the power of building relationships using social media. Frankly it doesn't take that long once you get the hang of it...especially twitter. Some of the other social media like blogs and FaceBook take a bit more effort. But it pays off so well!

Feb 28, 2009 09:16 AM #1
Eva Meier
Coldwell Banker - Del Mar, CA
Ph.D., ABR

This IS so overwhelming.  But I will not let it defeat me or scare me off.  I'm already doing google alerts.  I'll try the rest.  Thanks for the tips and references. 

Feb 28, 2009 09:45 AM #2
Connie Bensen


Monitoring your reputation is one thing, but more importantly monitoring can help with building brand and increasing visibility. You can identify new markets and resources.

We have Techrigy SM2 (both Freemium & Prof versions).

I'll be glad to help if you have questions,


Community Strategist, Techrigy

Feb 28, 2009 12:04 PM #3
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Very true -- we do have to be mindful of what type of image and reputation we are building on the internet. 

Feb 28, 2009 12:31 PM #4
Rich Rogala
Consistent Clients - Chicago, IL
Real Estate Marketing Coach

Lorrie - exactly. Social media is just a new answer to the age old practice of building relationships. It's a little more technological than a Rotary Club meeting but can extend your reach and be so much more effective in the long run.

Eva - the best plan is to start small. You're already doing Google Alerts, so just add in one or two new pieces at a time. You'll get there. And some is definitely better than none!

Connie - You're very correct that this assists with building a brand, and alerting you to potential new markets and resources. Thanks for that.


Mar 02, 2009 12:09 AM #5
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Real Estate Marketing Coach
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