Monitoring your online reputation as a real estate agent is an essential part of marketing. Not only do you need to know what your clients and acquaintances are saying (to your face or not), but you also need to be ready to defend your reputation if an issue ever comes up, as trustworthiness is an essential quality of a real estate agent. If your clients are Googling you and finding bad info, that could easily lose you clients without you ever knowing it.
I talked about the importance of your online reputation, and how to monitor it, in my post Your Reputation is like gold in Real Estate. But I came across a great post at Social Media Explorer on the Quick ‘n Dirty Guide to Setting up Social Media Monitoring and wanted to share it with you. Whether you’re active on social media or not, I think they give some great pointers on monitoring your social media presences quickly and easily.
If you’d like to take it a little further and really get into monitoring and tracking your name, company and keywords across the web, try this post of 100 Tips, Tools and Resources to Protect Your Online Reputation.
This may seem time-consuming, but many of the tools are designed to do most of the hard work for you. Putting in RSS feeds for the results page of your searches into a feed reader like Netvibes or Google Reader can also speed up the time it takes you to scan through the results. And the peace of mind that comes from knowing what people are saying, and what results come up in the search engine is worth a small amount of time weekly to keep an eye on things.
Online real estate marketing coach tips - Social media monitoring for real estate