COMMON MISTAKES NEW AGENTS MAKE #7

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Education & Training with Real Estate Expert Witness Support

FINDING OUT IF THEIR PROSPECTIVE OFFICE IS COMMITTED TO TECHNOLOGY

 

I for one,  am not very tech savvy.  Maybe it is my age but I get by.  But,  I am impressed with the new kids on the block who use the IPod and other devices much more completely than I do.  Just the other day,  an old attorney told me that he had recently been in a courtroom against a really young attorney.  Everything the attorney did,  he did from his laptop.  And,  everything something was brought up,  he did a search on his computer and countered the older attorneys argument instantly by referencing what someone had testified to in a deposition or what one of the contract forms said.  He told me that it was a trying experience.  So,  what does that have to do with technology.

Many of the agents coming into the business are not tech savvy.  So, you need to join a company that is committed to technology.  In 2001, nearly 70% of home buyers utilized the Internet to aid them in home searches. My guess is that that number is more like 80% or more,  especially in markets where computers and techy type buyers are the norm.  Modern RE firms have foreseen this situation and deal with it by making their office state of the art. That firm could be small or large.  Here are some of the basic questions that matter:

  • Does the company have a sophisticated website.  One a scale of 1-10, how would you rate it?
  • Have you used it?  Is navigation intuitive and easy to use?
  • Does the company provide you a website?  Does it allow clients to search for homes for sale
  • does the company website link to your personal website
  • Does your office or MLS upload your listings to all the top Real Estate sites
  • Is there a tech person available for your help you get setup. What about your home computer
  • Does the phone system have a follow me feature
  • Are you given an email address.  Will it forward to your main email
  • is there any computer training available in house
  • Is neighborhood information available on company website
  • Are Buyer/Seller hints, etc available on the website
  • How are leads distributed that come through the company website
  • Can you set up a blog?  Is there anyone to help you?
  • Can your website brand you or do you have to follow company guidelines
  • Is there a wireless network in the office?  What is the speed connection at the desks?
  • If you are a team,  how is this handled on the website
  • Are pixs available of all the agents.  Would you want to work with the people pictured here?
  • Does the system provide a email alert system for buyers when new properties are listed?
  • Will the software you have installed on your computer be compatible with the company network?

I am sure there are a lot more questions and  you techy types have probably stopped laughing at some of the ones I have provided.  But,  no matter,  this is very important to an agent in this market,  especially a new agent who needs to look the best they can be.  Also,  don't get me wrong.  Don't expect your company to provide you a super website for free.  You need to provide this for yourself.  Remember,  you are starting a business.  But,  it is nice,  when you are brand new,  for your broker to get you started. 

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Guy Berry

Email - guy@guyberry.com

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Comments (4)

Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Great advice, Guy. I would also add to judge the company's technology on what they actually have when you talk to them and not necessarily what they say they will have in a week or a month. (Learned experience)

Feb 28, 2009 05:36 PM
Muffy collins
Bridgeport, CT

I am a new agent and I think that this it's very important to have the support needed to grow.  Thanks for the post.

Mar 22, 2009 12:31 PM
Leslie Helm
Tennessee Recreational Properties - Jamestown, TN
Real Estate For Trail Riders

It's hard enough to stay one step ahead of the buyer when they have access to internet tools and can do their own research on properties!

Aug 14, 2009 01:15 AM