Search The Real Estate Web - Take Two

Services for Real Estate Pros with RealBird Inc.

Encouraged by the positive feedback from the real estate community about the initial release of the "Search The Real Estate Web" custom search engine, we are pleased to let you know that we released a co-branded version as a free service. We also offer a unique revenue sharing advertising model for those agents who deploy this co-branded version. But first thing first.

Vertical real estate search engine

The RealBird vertical real estate search engine allows consumers to search for any real estate terms across thousands of real estate sites and networks. It utilizes the familiar Google user interface and utilizes Google's technolgy to provide state-of-the-art content ranking and lightning fast results. Rather than searching the billions of pages in the regular Google index, this search engine focuses on hand selected professional real estate content. While the selection is focused, the number of content pages are still large and aggregated from distinct real estate sites. In other words, the vertical real estate search engine provides a more focused, but robust result set for the consumers and hopefully a very accurate search experience of real estate content.

Co-branded - your traffic, your brand, your links

With the current release, real estate professionals can create a co-branded version of the same service for themselves. It is a free service. The co-branded service provides you with a version of the service which carries your photo, name, links to website, blog and featured listings on ALL pages and upon subsequent returns of the same visitor (see Bill Gassett's example on the right). This branded information is presented to all consumers who arrives through your very own link. The co-branded version also comes with a branded search widget which you can add to your blog and ActiveRain sidebar. Embedded in this post below is Janie Coffey's live widget for demonstration. As you can see, the widget itself carries your brand and links and all searches submitted through a particular widget maintains the branding information. Furthermore, when a consumer shares your widget through social networks, bookmarking sites or via email, it maintains your co-branded version also, so that you get incremental traffic to your own co-branded search engine from additional placements.

Revenue sharing

As you can see, there are advertisement above, below and on the left of the search result. We thought that it is only fair that we share the revenue with you for the traffic and click-throughs originated through your co-branded service, your blog's traffic and through your social networking activities. The system is designed in a way, that you can add your own custom content to the footer section of the search result pages. Not only the header will carry your profile and links, but you can also add further revenue generating and promotional content below the search results. In short, click through traffic from the built in ads above and on the left will generate revenue for us and all click-thrus below the results will generate ad revenue or traffic for you (assuming you configured the service with your own ad code) .

SEO benefits

One of the beauty of this design is what I like to call "chain-linked" SEO. This may sound like a complicated concept, but in practice it is very easy to accomplish. The idea is that you deep link from your websites and blogs to your co-branded search engine result page with specif search terms, "do follow" links and proper anchor tags. When Google's main search engines indexes your content again (your website, your blog etc.) and it finds these links, it will follow them to your own RealBird search engine result pages and it will index those pages also. Those pages contain your search engine friendly links. These links are pointing back to your website and blog. Ideally, Google will follow these links to your 3rd party sites and consider them as backward links. The RealBird system allows you to create as many "deep links" to specific result pages as you want hence making Google follow and index even more pages with your own links on them. In turn, this may very well increase your website and blog ranking even more. We suggest that you set up a few direct links for search terms for which your own content comes up first (your name, your brokerage, your local market and your name) and add those links to your website or blog. You can also add a few to your ActiveRain sidebar, under the link section, which will be populated to all of your AR blog posts. Within the RealBird member area, we provide a handy tool to create these links in seconds. Furthermore, because hopefully many of you will create deep links, the overall number of pages Google will know on the same domain name ( will increase drastically.

Here are three more examples:
Virginia Beach real estate
Healdsburg Real Estate Blog
Akron, OH homes for sale

Transparency - the value proposition

We love transparency, so here we go: the value proposition for everybody involved is the following:

Consumers - They have access to a focused, easy to use, general purpose vertical real estate search engine

Us at RealBird - We receive ad revenue on the portion of the traffic

YOU - Free marketing and branding tool for you. Provide an invaluable service to your visitors. Increase the SEO of your own content and generate additional revenue with the revenue sharing model, if you opt-in to do so.

Additional content

We are continously improving the search engine by adding more related websites and networks to its index. With this release we have added content from RISMedia, Real Estate Shows, ClassifiedFlyerAds, Zipvo, Postlets and VFlyer to the growing index. As always, if you do not find your own blog or website after searching for your name or your domain name, just let us know. You can request the inclusion by commenting below.

Best practices

I hope I could successfully explain the benefits of this new, free service. It's cobranded, all your visitors who comes through your widgets and co-branded links will see your own photo banner no matter what they searched for, the revenue sharing or additional promotional options and SEO. If you decide to utilize this service - and we certainly hope you will - than we suggest that you promote your co-branded version as much as you can. Here are a few tips on how to do it:

  • Use the built in social bookmarking feature on the co-branded widget - share the link on Facebook, delicious, Digg, Twitter and others
  • Create good, meaningful direct deep links using specific search term and your co-branded Url. Chose the ones which directly benefit you and make sure that the link's anchor tag has related, meaningful name and title.
  • Add the co-branded widget to your blog and website and share it through email as well. Ask your network (farm, friends) to share it with their friends as well.

How to get started - it's free

  • Existing RealBird members: Access the widget configuration page in the member area (login required)
  • New to RealBird? Register for free and configure and grab your private labeled widget on the "Widgets" => "Search The Real Estate Web™" member page

Finally, please share this announcement with your network !

As always, we do appreciate if you share this post by Re-Blogging, through FaceBook, via Twitter other networks or by simply emailing it to your collegues.

Thanks and do not hesitate to contact us with your feedback.

-- Zoltan

Comments (51)

Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I will bookmark this and read it again. I signed up recently and have a lot to learn about RealBird.

Mar 01, 2009 11:56 PM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Gita - Thanks. I'll also get the Clicky code set up today.

Mar 02, 2009 12:00 AM
Kris Kombrink ~ The Kombrink Team
RE/MAX Excels - Chicago's Western Suburbs - Geneva, IL

Awesome tool, or so it sounds.  Have bookmarked the page to give a further look.  Thanks for sharing and explaining this to all of us!


Mar 02, 2009 12:48 AM
Ron Bridges
ERA Wilder Realty, Inc. - Sumter, SC

Outstanding.  Had to find this blog again to comment but I found it.  I went onto RealBird and I have one of my listings so far on it's own web site.  Already getting hits.  Thanks for the info.

Mar 02, 2009 01:04 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Thanks Kris. Come check it out on RealBird and let us know if you have it deployed. Deep linking to your preferred search term and your co-branded Url is important for maximum effect

Mar 02, 2009 01:06 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Ron - I saw you sent out invitations from RealBird as well. Thanks !!!

Mar 02, 2009 01:25 AM
Jodi Bakst
Team Jodi Realty - Chapel Hill, NC
Team Jodi - Chapel Hill Real Estate, Durham Real E

This sounds like a tool I am going to really like.  I am going to sign up now.  I look forward to working with you.

Mar 02, 2009 06:27 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Hi Jodi and welcome to RealBird. Let us know your feedback and do not hesitate to contact us if you need support with any of the RealBird services.

Mar 02, 2009 06:31 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

I just deleted a comment which was clearly spammy. Not even "Hi everybody", just a large size ad. Those of you who are on the comment alert, you received it already, for the rest of you here is the the link to their site. Just to be fair.  

Now back to the topic. Please let us know when you have your co-branded search widget deployed. Feel free to link to it in the comments below to get more promotion for your version.



Mar 02, 2009 07:03 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Here are a few co-branded widgets I found so far (see the sidebars on these blogs). Please share yours for the rest of us to see.



Mar 02, 2009 08:47 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit
Craig & Sue Guffin
Coldwell Banker Monsees Realty - Sedalia, MO
Sedalia Mo Real Estate

I have bookmarked your site and am going to check it out. Looks like I will use it though. Thanks for the post.

Mar 02, 2009 10:06 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices


i guess, I am another one, who skimmed the post, but wants to come tomorrow with a clear head and go through this carefully.

Thank you

Mar 02, 2009 03:31 PM
Karen Rice
Keller Williams Real Estate - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales

I will check this out too.  I signed up for it = now, to have the time to play around with it!

Mar 03, 2009 12:36 AM
Brenda Magness
Ebby Halliday REALTORS, Southlake - Southlake, TX
Brenda Magness Realty Group, Southlake, Texas


Here is an example of the new RealBird vertical real estate search engine with our RealBird listing widget incorporated into the footer section of the search result pages.
EXAMPLE 1:  Southlake Tx, Magness, Blaser and Yoakum Realty Group

I also placed the branded search widget on to the right column of my Active rain blog. 

Thanks for the great new tools!

Mar 03, 2009 04:04 PM
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Zoltan - this is very cool, you never cease to amaze me with what you guys come up with.

The RealBird in the Rain.

Mar 03, 2009 05:13 PM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Craig, Jon, Karen - Thanks. Let us know what you think.

Mar 04, 2009 12:53 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Brenda, Brenda & Pam - Excellent. Thanks for sharing the links

Mar 04, 2009 12:55 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Brad - Thanks for the kind words and the slogan too :)

Mar 04, 2009 12:56 AM
RealBird Real Estate Marketing
RealBird Inc. - Santa Cruz, CA
All-In-One Real Estate Marketing Toolkit

Updated stats: Approximately 496,000 pages from the hand-picked real estate websites are now in the search engine index.  

Mar 19, 2009 01:48 PM