Special offer

REtechSouth Mortgage Breakout Session

Real Estate Technology with Content, coding, marketing, host.

Reserve your spot now at REtechSouth on March 20 right here in Atlanta, Georgia. I have been asked to lead the Mortgage Breakout Session at Noon - which means you get to eat while participating - and match the needs of today's mortgage originator and servicer with the power of today's, and tomorrow's, technologies.

REtechSouth Mortgage Breakout SessionMany of you know I co-host Twitter Tuesday Radio with Jason Crouch where we interview social media guides, experts and evangelists from around the nation. Hopefully you have had the chance to tune in or listen to the archives and glean some powerful tips from our guests and we two alike.

What you may or may not know is that before I was a mortgage banker (for the last 10 years) I was very actively involved in the beginnings of online networking and online business. During the late 1980's and early 1990's I programmed "door programs" for local, regional and national BBS systems like Prodigy and America Online. In 1994 I started iCobb Media Group which operated on a single WebStar webserver and by 1999 had grown to dozens of servers and hundreds of major clients including The American Outdoorsman, The National Rifle Association, SigARMS, CrossGen Comics, Shari's Restaurants, Loomis & Fargo, Hunter Engineering, and dozens more.

In 1999 I sold my interest in iCobb to Blue Moon Productions which went defunct during the Dot Com bubble but meanwhile opened NovaStar Home Mortgage in Marietta, Georgia with my wife who had a decade of experience in the secondary market of the mortgage industry with Prudential. I immediately used my history of online marketing and online development to carve a solid niche in our market becoming one of the top mortgage origination companies in Georgia and originating more loans for an office of our size than any other lender in our market area. Almost all of it generated online.

Most recently we faced a huge decision in whether to continue in the mortgage industry or to move back into service provision of online services and in November of 2008 I launched a massive online effort to restore our mortgage business. Along with much prayer and dedication to our business we have again become profitable even with purchase loans in this crippled market thanks largely to online connections and promotions.

While we will brief on SEO and purchased online ads (and some sources for those) we will focus mostly on social media networking, the etiquette which should be observed, and how to attract the types of readers who will most need or be most likely to refer your services.

The focus of REtechSouth is to assemble technologically proficient industry experts and to deliver massive amounts of live information at the day long event. The Mortgage Breakout Session will deal specifically with the needs of the mortgage originator and other mortgage service providers to leverage the power of social media networking as well as other tools for instant and accurate communication.

The topics in the presentation will include:

* Introduction to social media networking

* The tools, the sites and tips

* Tracking your online exposure and performance

* Getting your online network to support you in return for your support

* Converting and tracking referral conversions

* Staying in contact with your closest online contacts

* Converting online contacts to offline associates

* Managing your "money maker" website

We are also going to do a social media experiment during the Mortgage Breakout Session that I will ask each of you, whether we are 10 or 80 in number. The goal of the experiment is to introduce some of you to new tools and to have those experienced with the use of those tools to use that experience to demonstrate to the others the true power of social media.

Call me for more information or to ask advance questions but be sure to meet me at the Mortgage Breakout Session on March 20, 2009 at Noon at REtechSouth.

Posted by

Web/Social Developer For Hire - I code. I create. I manage. Whether you need your website to actually do something other than look pretty or one of the following services let's talk. Anyone can make a beautiful WordPress site (all the hard work is done) but few can make it work for you. , blog content, research intense reports, data reports (and accompanying charts and graphics), ebooks, presentation content, speeches, social media management, advertising scripts, or similar, let me show you what you can have.

Listen to Social Media Edge Radio weekly for powerful tips on making the Internet pay for you. Blogging, social media, and web technology with some of the most successful and well-known guests on the Web!

I started writing on Active Rain in 2006 when I was representing the mortgage industry. I am no longer in that industry and many of the older posts contain outdated information. Please do not contact me for LENDING or MORTGAGE questions but rather contact a licensed mortgage professional from your area. I have always been in marketing and branding and that is still what I do. Thanks for reading!


Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

At some point when I am not real busy on a Tuesday I am going to catch your show:)

Mar 01, 2009 09:10 AM
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Ken - I wish I could make it to this event, especially since I would have a free place to stay!

Mar 01, 2009 10:25 AM
Ken Cook
Content, coding, marketing, host. - Marietta, GA
Content Marketer/Creator

Bill - maybe you'd make a good guest. Let's talk.

Jason - I think one of your admiring fans should sponsor your flight and I'll take over once you get here. Would be great to do some live Twitter Tuesday stuff from the convention center. Matter of fact you would only need like $20 each from 20 people or so to buy the round trip. Hmmmm.... thinking.

Mar 01, 2009 10:37 AM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

I'm going to be leading a group doing the Moe's Breakout...  And I hope to have a voice by Tuesday. 

Mar 01, 2009 12:32 PM