He has a television programme.
He has a huge marketing machine.
He is a self promoter the like of which we haven't seen since the last election.
He has railed for years about home inspectors and their complete lack of competence without evidence or the chance of rebuttal. ( he has been challenged to an "inspect-off" by a Canadian Home Inspector organization, but has refused )
He is Canada's walking talking ( well OK yelling!) expert on everything that has to do with houses; Mike Holmes. And now he is starting both a television show about home inspectors and their multiple sins and at the same time establishing a home inspection franchise system. Despite years of demonstrating that he knows next to nothing about inspecting homes, he is now, in his mind, engaged in reforming the industry. It's brilliant really. A media machine, with a television show or two, feeding clients who hang on his every word, into his home inspection franchises.
I wish I had thought of it first!
However there are a few things that Holmes doesn't seem to understand about home inspections;
1 - An inspector cannot punch holes in walls to see what is going on behind them.
2 - An inspector cannot walk through a house making snap judgments and jumping to quick conclusions
3 - An inspector uses a completely different skill set than a contractor to diagnose problems.
4 - An inspector operates under a recognized Standards of Practice.
5 - An inspector operates under a recognized Code of Ethics.
It will be interesting to see how the "Holmes Inspector" does all of the above and still lives up to the usual "Mike Holmes" hype. And we can be sure that with his new television show providing the ill informed with hyperbole aimed at feeding them into the maw his new home inspection franchises, it is going to be an interesting year.
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